Body powder and body wipes brand HIKI commends the January issue of Self magazine which focuses on anti-fatness and how the fitness industry is gearing towards a world that’s more accepting of fat bodies along with the challenges that come with living in one. Continue reading →
Durham, NC, USA - March 8, 2022 —
With 67% of the American population wearing a size 14 or higher, Self magazine’s recent issue highlights how the fitness industry is coming to terms with ‘fat’ being the new fit, the reality of fat bodies, and how this marginalized body type is now encouraging conversations on the unique challenges that they face. HIKI, a brand that specializes in creating all-natural, vegan solutions for people dealing with normal body sweat is especially moved by the movement and welcomes this much-needed conversation around the particular challenges that people of size face.
According to the Co-Founder, “The bias against fat bodies has prevented people from talking about common issues that they face, that they’d otherwise be too embarrassed to discuss in public. With Self paving the way with their “Future of Fitness” issue, we’re incredibly excited to talk about how our products, which includes everything from talc-free body powder to on-the-go body wipes, help people deal with sweat in a proactive and positive way, without shame. Sweat is normal!.”
HIKI’s line of vegan, cruelty-free products is ethically and sustainably sourced and safe for all skin types. These all-natural products can be used anywhere on the body. In addition to delivering world-class products, the company has built a community of people to come together to be heard and included, and to be safe to be exactly who they are.
They continue, “With the average American wearing a size 14 or higher, our range of sweat products empower people to go about their daily lives without the shame of sweat. We’re committed to making people feel more confident in their own bodies and our range of products help people do exactly that.”
HIKI started its journey with the HIKI Body Powder, a translucent, talc-free product made with odor-fighting probiotics and moisture-absorbing, mineral-rich clay. It also doubles up as a dry shampoo, matte facial powder, and is absorbent for sweat in all sweat spots.
HIKI also offers biodegradable Body Wipes made with odor-neutralizing probiotics formulated to help you freshen up on the go. The natural ingredients present in this product include witch hazel, cucumber, and willow bark oils. While witch hazel reduces skin irritation, cucumber and willow bark oils keep users smelling great.
Chafing is a common skin condition resulting from skin rubbing together and the friction causes pain, rashes, irritation, and discomfort. Common areas affected by this condition include the inner thighs, armpits, buttocks, groin, and even the nipples. The painful friction caused by skin-to-skin or skin-to-clothing contact can be prevented by using HIKI’s clean, coconut-oil-infused anti-chafe stick that easily glides on clear, over every skin type.
“We need to start normalizing sweat and take shame out of plus-size bodies. HIKI was designed to help everyone feel safe and confident in their own bodies – no matter what sweat, heat, or friction comes their way.” HIKI Co-Founder, Jessica Hoskin says.
To find out more about the company’s product range, please visit HIKI’s official store at https://www.hiki.com/
About Us: Through candid conversations about our bodies, sweat and everyday lives, we built a line of vegan, cruelty-free products that reflect the daily needs of real bodies in motion, not just their underarms. HIKI is for ANY body. We are all natural, gender neutral, and formulated to not leave residue on skin or clothing. HIKI is ethically and sustainably sourced and safe for all skin types. Because our products are all natural, they are extremely versatile and can be used ANY where on the body. HIKI is not just a product, it is a community of people to come together and feel heard, included and safe to be exactly who they are.
Release ID: 89067182