How Can Strategic Press Release Distribution Build Brand Awareness?

Through a combination of its robust SaaS platform and the expertise of its Media and Marketing team, Newswire continues to help small and midsize companies build brand awareness and generate positive outcomes.

NEW YORK - September 17, 2021 - (

Brand awareness is defined as the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.

And, as small and midsize companies continue to carve out their spot in the market to compete against larger competitors, press release distribution can be an effective marketing vehicle to build brand awareness. 

Newswire, an industry leader in press release distribution services, has been helping clients around the world distribute the right message to the right audience at the right time since 2005. 

Over the years, through experience and customer feedback, Newswire has continued to grow with the market and evolve its offerings to provide its clients with simple, flexible, and cost-effective solutions. 

"There's so much untapped potential when it comes to press release distribution," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "Press releases and brand awareness go hand-in-hand, and our team knows how to get our clients' messages in front of their target audiences and relevant media outlets."

The brand-building benefits of consistent and strategic press release distribution include but aren't limited to:

  • Trust - Staying in front of the consumer and the media with newsworthy press releases is an effective way to build brand recognition and create a level of trust that promotes new business and earned media opportunities. 
  • Thought leadership - To build on the former, the more value you provide, the better the chances are of securing opportunities to position a company as a thought leader in their industry. Thought leadership pieces are excellent ways to build brand awareness. 
  • Targeting - A major benefit of press release distribution is the ability to cast a wider net to reach relevant media publications. Targeted distribution lists, such as the ones Newswire offers, help companies distribute the right message to the right audience at the right time. 

Recently, the award-winning company announced the launch of its brand-new network enrichments and platform upgrades, all of which highlight its commitment to customer success. 

"In order for our clients to build brand awareness, we have to get their message in front of relevant and targeted distribution channels," added Terenzio. "Through our network enrichment, we've added thousands of publications, which provides our customers with ample opportunities to build brand awareness and generate positive outcomes."

Visit and speak with a PR Strategist today to unlock extra value from your press release distribution.

About Newswire

Newswire delivers its best-in-class technology as a service to provide high-impact press release distribution empowering the Media Advantage: greater brand awareness through earned media, increased traffic, greater search engine recognition, more leads, and increased sales.

Newswire is the only one in the industry that provides the Media Advantage Plan "MAP" that provides press release campaign automation that delivers press releases, media outreach, and targeted commercial marketing to provide customers the going-to-market advantage required to compete for the mindshare and market share needed to accelerate sales. The "MAP" provides Newswire experts that customize a media and marketing communications plan and platform that ensures timely campaign production, and in a cost-effective manner that produces more value.

To learn more about press release distribution or the Media Advantage Plan, visit and check out why our customers have named us #1 for Customer Satisfaction in our industry for four years in a row.

For more information, visit

Contact Information:

Charlie Terenzio
CMO and SVP of Media and Marketing Communications
Office: 813-480-3766

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Original Source: How Can Strategic Press Release Distribution Build Brand Awareness?
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