A new way to cheat on meat during BBQ season comes to Canada this month
TORONTO, May 13, 2021 /CNW/ - Gardein®, a brand of Conagra Brands, Inc. (NYSE: CAG), is kicking off summer with the launch of its new Suprême™ Plant-Based Burger across Canada—and it's about flipping time. Gardein®'s new juicy burger has 20 g of plant-based protein and exceptional taste, making Gardein® Suprême™ Plant-Based Burger a great choice for BBQ season. It looks, cooks, smells and satisfies just like real meat.
As Canada's #1 frozen meat alternative brand1, Gardein® is known for its variety of delicious, plant-based products, with popular alternatives for chicken, beef, pork and fish. Some of the best things in life are worth waiting for—and Gardein® Suprême™ Plant-Based Burger is no exception.
"As a leader in the plant-based category in Canada, it's essential that we provide consumers with a delicious burger as part of our product lineup," said Ian Roberts, Vice President and General Manager at Conagra Brands Canada. "Burgers are the point of entry for many consumers into the meat alternative category, so creating a quality product that delivers on taste, texture and that burger-like experience was crucial for us to get right—we can't wait for Canadians to finally try it this summer."
Last year, Gardein® launched its "Cheat on Meat" campaign, encouraging Canadians to substitute the brand's variety of plant-based products instead of meat in their favourite recipes at least once a week. Gardein® Suprême™ Plant-Based Burger is a great 'cheat' for the summer—and a delicious addition to any BBQ menu for flexitarians, vegetarians and vegans alike.
Gardein® Suprême™ Plant-Based Burger will be rolling out in the frozen section at grocery stores nationwide starting in May at Metro, Loblaws, Food Basics and Save-On-Foods, and in June at Sobeys, FreshCo, Safeway, Foodland, Walmart, Giant Tiger and Thrifty's.
1 Nielsen MarketTrack NATIONAL EXCL NFLD GB +DR +MM l Latest 52 Weeks Period Ending WE Mar 27 21
About Conagra Brands Canada
Conagra Brands, Inc. (NYSE: CAG), headquartered in Chicago with a Canadian presence in Mississauga, is one of North America's leading branded food companies. Guided by an entrepreneurial spirit, Conagra Brands combines a rich heritage of making great food with a sharpened focus on innovation. The company's portfolio is evolving to satisfy people's changing food preferences. Conagra's iconic brands, such as Orville Redenbacher's®, Marie Callender's®, Hunt's®, Healthy Choice®, Slim Jim®, POGO®, and VH®, as well as emerging brands, including Angie's® BOOMCHICKAPOP®, Duke's®, Earth Balance®, Gardein®, and Frontera®, offer choices for every occasion. For more information, visit www.conagrabrands.ca.
SOURCE Conagra Brands, Inc.