Esterquats Market (TMR): Palm-Based Esterquats Gaining Huge Acceptance

Albany, NY -- (SBWIRE) -- 10/19/2018 -- The exploration for renewable resources, certain requirements by specific ethnic communities, and rising environmental concerns have propelled the interest in utilizing plant-based raw materials for production of household consumer products. Demand for fabric softeners, a luxury product category, has increased manifold, with cationic surfactants being the major ingredient in these products. With the advent of advanced washing machines, which have distinctive automatic dispensers for fabric softener and detergent, demand for effective softeners that impart fragrance, softness, and ease of ironing to the laundry has surged significantly.