Grizzard Taps Christopher McKinley as VP of Strategy

Grizzard Communications Group announced today that the fundraising agency has hired Christopher McKinley as vice president of strategy. McKinley has a proven track record with more than 17 years in strategic planning, integrated marketing and development including digital, telemarketing, direct mail, social media, mobile and print.

McKinley will be responsible for leveraging donor insight to lead overall strategy, new program development and executing breakthrough marketing campaigns on behalf of clients. McKinley was selected for his industry expertise in creating high-impact, breakthrough solutions for an industry undergoing significant change.

“Christopher has a depth of experience as lead strategist and in strategy development, working on both the agency and client sides of the business,” said Chip Grizzard, CEO of Grizzard Communications Group. “His extensive background in strategy, digital, analytics and multi-channel fundraising will be instrumental in driving higher ROI for our clients. Chris has demonstrated a unique ability to bring fresh, innovative ideas, but also the competency to execute on his ideas.”

McKinley is an industry thought leader and has overseen global web strategies for several organizations. Most recently, McKinley held the position of strategy director at Merkle; previously he worked with the International Fund for Animal Welfare, March of Dimes, Intellidyn and Epsilon. McKinley holds a Bachelor of Science in Marketing from Suffolk University.

For more information about careers at Grizzard Communications Group, visit grizzard.com/contact/join-our-team.

About Grizzard

The 92-year-old Grizzard Communications Group works with more nonprofits than any other agency in the United States.

Through offices in Atlanta, Los Angeles and several other major U.S. cities, Grizzard Communications Group serves nonprofits across America and internationally. Clients include: American Red Cross, University of Chicago, Office of Philanthropic Affiliation, National Parkinson Foundation, Rescue Missions, Food Banks, NCI-designated Cancers Centers, Operation Blessing International, State Sheriffs’ Associations, Prostate Cancer Foundation, The Salvation Army and various Animal Welfare and Humane Societies. More information can be found at grizzard.com.

Grizzard Communications Group is part of Omnicom Group Inc. (NYSE: OMC) (omnicomgroup.com). Omnicom Group Inc. is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to more than 5,000 clients in more than 100 countries.