Critical Mass Announces Key Executive Appointments

Critical Mass (www.criticalmass.com), an Omnicom digital marketing agency, announces that John McLaughlin has been named Chief Operating Officer, while Scott Ross has been appointed Senior Vice President, Executive Technology Director. The moves are aimed at driving efficiency across the organization and amplifying the agency’s technical prowess as it continues its growth trajectory.

As Chief Operations Officer, McLaughlin is charged with overseeing the quality and efficiency of the agency’s process and work product. With Critical Mass since 1999, he has led teams for several of Critical Mass’ largest clients and programs, including Hyatt, NASA, Procter & Gamble, and the Las Vegas Convention and Visitors Authority (LVCVA). He has been promoted from his previous role as SVP, General Manager of the Critical Mass Chicago office.

As SVP, Executive Technology Director, Scott Ross will be responsible for driving Critical Mass’ technology strategy and vision, enhancing its core processes and systems, and ensuring that technology can fully enable the extraordinary experiences the agency creates—from site to mobile, social and distributed experiences. Ross formerly served as VP of Technology in the Critical Mass Toronto office working across Citi, Infiniti, Gucci and other clients. Prior to Critical Mass, he spent ten years with MacLaren McCann where he led their technology practice and served such clients as General Motors, Nestle, Microsoft, Rogers, Johnson & Johnson, Air Transit, Staples and RBC.

“The strength of our business rests on our ability to serve our clients in the best possible way—that means operating more efficiently to deliver on their needs. Optimizing our processes and continuing to invest in growing our technical infrastructure will keep us ahead of the competition as business complexity increases,” said Dianne Wilkins, Chief Executive Officer, Critical Mass.

About Critical Mass

Critical Mass (www.criticalmass.com), an Omnicom digital marketing agency, helps the world's leading companies use digital media to create extraordinary experiences—experiences that bring together creative thinking, smart ideas and emerging technologies to drive our clients’ businesses. An award-winning agency consistently recognized by Forrester Research as a leader in the digital marketing arena, Critical Mass operates globally from offices in Calgary, Toronto, Chicago, New York, Nashville, London and Costa Rica. Critical Mass is a unit of Star Marketing Group (www.starmsgroup.com). For additional information, visit our website: www.criticalmass.com, our blog: http://experiencematters.criticalmass.com, www.facebook.com/criticalmass.agency or follow us on twitter: @criticalmass.