TBWA\Chiat\Day Promotes Erica Hoholick To Managing Director

LOS ANGELES, Sept. 21 /PRNewswire/ -- TBWA\Chiat\Day Los Angeles today announced the promotion of Erica Hoholick to the position of Managing Director for the Pepsi account. In addition, TBWA\Chiat\Day announced the appointment of Mark Hansen to the role of Group Account Director for Gatorade and Peter Bracegirdle joins as Group Account Director for Mars.

"Erica has been a tremendous force in acquiring and growing business for the agency and it is a real pleasure to announce her well deserved advancement," said Carisa Bianchi, President, TBWA\Chiat\Day Los Angeles. "With Erica's promotion and the addition of two senior account leaders, we are continuing to strengthen our client relationship teams with additional experienced talent." Erica joined TBWA\Chiat\Day in 2005, overseeing the Sara Lee account as Group Account Director. In 2007, Erica added P&G's PUR to group and in 2008 she was part of the team that won the Pepsi account.

Mark Hansen joins the Agency as the Group Account Director for Gatorade. Mark comes to TBWA\Chiat\Day from JWT Chicago where he was Senior Partner Group Management Director. At JWT, Mark ran the Nestle relationship with brands including Stouffer's, Carnation, Drumstick, Dreyer's Dibs and The Skinny Cow. Prior to Chicago, Mark spent seven years in the Toronto offices of JWT heading up the Kraft, Tourism Ireland and Pfizer Allergy brands accounts.

Bracegirdle has been with the TBWA network since 2003 and comes to the Los Angeles office from TBWA\Whybin, New Zealand, where he was Group Client Services Director and New Business Leader. Peter moved to New Zealand from TBWA\London where he oversaw the Sony PlayStation account for Europe and Australasia. Before TBWA, Peter enjoyed stints in the London offices of Ogilvy, Leagas Delaney, and BBH. At TBWA\Chiat\Day, Peter will manage the Mars relationship, which includes the Pedigree, The Good Life Recipe, Whiskas, Temptations and Uncle Ben's brands.

TBWA\Chiat\Day is part of TBWA\Worldwide and was recently recognized second on Advertising Age magazine's exclusive A-List of top U.S. agencies. TBWA Worldwide (www.tbwa.com), part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), creates Disruptive Ideas for global clients, including ABSOLUT, adidas, Apple, Beiersdorf, Henkel, Infiniti, Mars, McDonald's, Michelin, Nissan, Pernod Ricard, Pioneer, Samsonite, Standard Chartered Bank, Singapore Airlines, Sony PlayStation and Visa. TBWA is one of the fastest-growing networks in the Top-Five worldwide advertising agencies, and was named "2008 Global Agency of the Year" by Advertising Age and Adweek magazines. Fast Company magazine placed TBWA 24th on its 2009 list of "The World's 50 Most Innovative Companies." TBWA has 267 offices in 77 countries, and approximately 12,000 employees worldwide.


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