Omiana launches makeup for sensitive skin with clean, transparent formulas available both with and without titanium dioxide. The collection offers gentle alternatives, ingredient clarity, and high-performing results for customers seeking beauty without unnecessary irritants.
-- FOR IMMEDIATE RELEASE
Laguna Beach, CA — 09/01/2025 — Makeup for sensitive skin has long been a challenge for consumers searching for formulas that deliver performance without unnecessary irritants. Omiana, a California-based, family-owned clean beauty brand, has announced a new educational initiative and product spotlight designed to empower individuals with ingredient transparency and tailored options. With a diverse range of cosmetics crafted both with and without ingredients like titanium dioxide and mica, Omiana ensures that customers can make informed choices for their unique skin needs.
Why Makeup for Sensitive Skin Matters
For many, makeup can be more than just color—it’s confidence. But for those with reactive or delicate skin, wearing makeup often means dealing with redness, dryness, or discomfort. The root cause is often hidden ingredients in everyday products, including synthetic fragrance, parabens, sulfates, or certain mineral fillers.
Omiana was founded to solve this problem. By removing commonly avoided ingredients and offering makeup for sensitive skin that prioritizes clarity and choice, the brand has become a trusted resource for individuals seeking beauty that aligns with their values.
“Our community includes people who have tried countless products and still struggle with sensitivities,” said Miche Klammer, Co-Founder of Omiana. “That’s why we create formulas with transparency first—so customers know exactly what they’re putting on their skin.”
Omiana’s Approach: Transparency and Choice
Unlike many beauty brands that take a one-size-fits-all approach, Omiana recognizes that sensitivities differ. That’s why the company provides collections both with and without titanium dioxide and mica, giving customers options to match their personal preferences.
With Titanium Dioxide: For those seeking brightening effects or mineral-based UV protection.
Without Titanium Dioxide: For consumers who prefer alternatives such as kaolin clay, rice powder, silica, or iron oxides.
This dual approach underscores Omiana’s Mission: Omission™—a commitment to leave out commonly avoided ingredients while maintaining professional-level performance.
Featured Makeup for Sensitive Skin
Omiana’s product line includes foundations, concealers, mascaras, eyeshadows, and lipsticks—all developed with ingredient transparency at the forefront.
Customer favorites include:
Adaptive Pressed Powder Foundation - A titanium dioxide-free mineral foundation that adjusts to skin tone with light-reflecting technology and soothing botanicals.
PureLash Mascara - A titanium dioxide- and mica-free mascara designed with gentle formulation principles.
Mineral Veil Finishing Powder - Provides a smooth, soft-focus finish with lightweight minerals, without talc or unnecessary fillers.
Concealers & Cream Foundations - Buildable coverage crafted with mindful ingredient choices and a skin-friendly finish.
Each product is made without parabens, synthetic fragrance, harsh preservatives, and sulfates—making Omiana a standout in the growing makeup for sensitive skin category.
Educational Resources for Consumers
In addition to its product range, Omiana offers an extensive online Knowledge Center, providing detailed articles that help consumers understand common ingredients in cosmetics. Topics include:
What is Titanium Dioxide in Makeup?
Talc-Free Makeup and Its Benefits
Ingredient Transparency in Skincare
Clean Beauty Options for Sensitive Skin
These resources position Omiana as an educator, ensuring that consumers can rely on the brand as a trusted source for ingredient-conscious beauty.
The Market Demand for Makeup for Sensitive Skin
The demand for makeup for sensitive skin is growing rapidly. According to industry research, nearly half of beauty consumers report experiencing sensitivity, and many are turning to clean beauty brands that offer transparency and choice. With more people prioritizing ingredient awareness, Omiana’s product philosophy resonates with today’s informed shoppers.
“Our customers want more than just makeup—they want clarity,” said Kevin Schrantz, Co-Founder of Omiana. “By offering both titanium dioxide and titanium dioxide-free collections, we empower them to choose the formulas that feel best for their lifestyle.”
Availability
Omiana’s full line of makeup for sensitive skin is available exclusively at www.omiana.com. Customers can browse collections by ingredient preferences, explore the Knowledge Center, and find formulas tailored to their needs.
About Omiana
Omiana is a family-owned, California-based clean beauty brand specializing in ingredient-transparent makeup and skincare. Founded on the belief that beauty should empower rather than compromise, Omiana formulates products both with and without ingredients like titanium dioxide and mica, ensuring customers have the freedom to choose what works best for their skin. All Omiana products are cruelty-free, with many also vegan, and crafted to meet the needs of consumers seeking makeup for sensitive skin.
Press Contact:
Omiana Media
info@omiana.com
(888) 266-4262
Contact Info:
Name: Miche Klammer
Email: Send Email
Organization: Omiana
Address: 1968 South Coast Highway 187, Laguna Beach, California 92651, United States
Website: https://www.omiana.com
Source: PressCable
Release ID: 89168634
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