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Wish Leans into Sexual Wellness as New Study Reveals Eight in Ten Feel Sexual Wellness is an Integral Form of Self-Care

SAN FRANCISCO, Sept. 20, 2023 (GLOBE NEWSWIRE) -- ContextLogic Inc. (d/b/a Wish) (NASDAQ: WISH), one of the world’s largest mobile ecommerce platforms, today announced plans to dramatically expand its range of sexual wellness products through the launch of a dedicated area on the Wish app and website that showcases some of the latest sexual wellness products on the market, at a wide range of price points.

The move comes in the wake of a new study that reveals a large proportion of sexually active adults in the U.S. are already using sexual wellness products (77%)1, with 68% expressing a desire to try new sexual wellness products within the coming year. Millennials emerged as the most likely generation to explore new sexual wellness products (80%), followed closely by Gen Z (76%).

Among the array of sexual wellness products available, lubricants emerged as the top choice among Americans (used by 44%), followed by lingerie (29%), vibrators (29%) and vitamins and supplements (24%). Among the younger generations, lingerie and vibrators proved to be most popular, with one in three Gen Z-ers using a vibrator (34%) or lingerie (34%) to enhance their sex lives. Among the Boomers, three in ten (28%) use vitamins or supplements to enhance their sexual wellness - the second-most popular product for this generation.

Other key findings of the study include:

  • Connecting with oneself: 76% of sexually active Americans see a direct connection between their sexual wellness2 and a heightened sense of self-connection, highlighting its importance beyond physical pleasure.
  • Overall well-being: A notable majority (71%) believe that sexual wellness plays a highly important role in their overall well-being, climbing to 78% for Millennials and 79% for the LGBTQ+ community.
  • Unmet desires: Despite recognizing the vital role of sexual well-being, 58% expressed a desire to do more to nurture their sex life, with Millennials leading the way at 66%.
  • Barriers to sexual wellness: Stress and anxiety emerged as the top barriers to maintaining and improving sexual wellness, cited by 33% of respondents.
  • Affordability concerns: While most are happy with the variety and effectiveness of sexual wellness products on the market, only 44% were satisfied with the price, with 21% believing sexual wellness products should be affordable to improve accessibility.

Commenting on the study, Mauricio Monico, Wish’s Chief Product Officer, said: “What’s clear from these findings is that sexual wellness is increasingly being recognized as a vital component of our overall well-being. While many Americans are already using sexual wellness products and devices, there is a growing appetite to try new things, as people become more comfortable exploring their sexuality.”

“Affordability is key to improving the accessibility of sexual wellness products, which is why we’ve partnered with select merchants who can deliver a diverse selection of products at highly competitive prices.”

Customers can discreetly browse the new range of products by navigating to the ‘Wish After Dark’ area on the app or by visiting

“Our customers want discretion when they are shopping for sexual wellness products, which is why we’ve created a unique Wish After Dark zone within the app and on the website,” continued Mr. Monico. “This is a category that is already popular on Wish, so we are hugely excited to be expanding it further.”

According to a market research study published by Zion Market Research in July 2023, the global sexual wellness market size was worth around USD 57.50 billion in 2022 and is predicted to grow to around USD 110.33 billion by 2030 with a compound annual growth rate (CAGR) of roughly 8.49% during the forecast period (2023- 2030).

Earlier this year, Wish introduced flat rate shipping to customers in its major markets. The flat rate shipping fee is applied to all eligible items3 over $10, at no additional cost to merchants.

To learn more about Wish, download the app or visit

Notes to Editors

The survey was commissioned by Wish and carried out by Opinium Research in September 2023. A total of 1,319 sexually active respondents aged 18-60+ were surveyed.

  • Gen Z (aged 18-26)
  • Millennials (aged 27-42)
  • Gen X (aged 43-58)
  • Boomers (aged 59-77)

About Wish
Founded in 2010 and headquartered in San Francisco, Wish is one of the largest and fastest growing global ecommerce platforms, connecting millions of value-conscious consumers in over 60 countries to thousands of merchants around the world. Wish combines technology and data science capabilities and an innovative discovery-based mobile shopping experience to create a highly-visual, entertaining, and personalized shopping experience for its users. For more information about the company or to download the Wish mobile app, visit Wish mobile app, visit or follow @Wish on FacebookInstagram and TikTok or @WishShopping on Twitter and YouTube.

Media contact:
Carys Comerford-Green, Wish 

Investor contact:
Ralph Fong, Wish

Forward-Looking Statements
This news release contains forward-looking statements within the meaning of the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact could be deemed forward-looking, including, but not limited to, statements regarding Wish's outlook; priorities; strategic direction; range of Wish After Dark products and price points; applicability of flat rate shipping; quotes by management; business operations; and growth initiatives. In some cases, forward-looking statements can be identified by terms such as “anticipates,” “believes,” “could,” “estimates,” “expects,” “foresees,” “forecasts,” “guidance,” “intends” “goals,” “may,” “might,” “outlook,” “plans,” “potential,” “predicts,” “projects,” “seeks,” “should,” “targets,” “will,” “would” or similar expressions and the negatives of those terms. These forward-looking statements are subject to risks, uncertainties, and assumptions. If the risks materialize or assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. New risks emerge from time to time. It is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. Further information on these and additional risks that could affect Wish’s results is included in its filings with the Securities and Exchange Commission (“SEC”), including its most recent Annual Report on Form 10-K and Quarterly Report on Form 10-Q, and future reports that Wish may file with the SEC from time to time, which could cause actual results to vary from expectations. Any forward-looking statement made by Wish in this news release speaks only as of the day on which Wish makes it. Wish assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this release.

1Sexual wellness products: Lubricants, lingerie, vibrator, vitamins/supplements, oils/serums, dildo, masturbation aids, sensation toys, role play accessories, anal toys, games & kits, BDSM accessories, positional aids
2 Incorporating emotional, social, mental and physical health
3 Eligible products are those that are shipped from merchants in China who use our A+ logistics network. All non-eligible items will continue to incur their own, separate shipping fees.

A photo accompanying this announcement is available at

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