Shao Bank, a leading global financial institution known for its innovative fintech solutions, has unveiled a proposal to elevate its cryptocurrency, Kicoin, as the premier digital currency partner for the European Super League (ESL). This strategic move aims to revolutionize the landscape of European football sponsorship, marking a significant milestone in the convergence of sports and finance.
The European Super League, which is on track to become a formidable competitor to existing football tournaments such as the UEFA Champions League, has gained significant attention from football enthusiasts worldwide. Shao Bank has stepped forward as a partner in response to this development, offering unparalleled support and investment to propel the league to new heights.
The Hong Kong-based bank has presented a proposal that positions Kicoin as the flagship cryptocurrency for the European Super League. This partnership is set to redefine the future of sports sponsorship, with Shao Bank committing over $50 million in advertising investments over three years, covering September 2025 to June 2028.
The European Super League comprises leading football clubs, including Real Madrid, Barcelona, Manchester City, Manchester United, Milan, Inter, Juventus, Bayern Munich, Monaco, and others. As the league seeks a global sponsor to facilitate access to live football matches, Shao Bank's proposal has emerged as a leading choice, reflecting the bank's commitment to innovation and excellence.
In a statement, the bank said it is "thrilled to propose Kicoin as the cryptocurrency partner for the European Super League." Shao Bank underscored that the collaboration represents a landmark moment in the convergence of sports and finance, reflecting a shared vision for innovation and global excellence.
The negotiation between Shao Bank and A22 Sports Management, the entity behind the European Super League, commenced after a historic ruling by the European Court on December 21, 2023. This ruling paved the way for a new era in European football, which led to groundbreaking initiatives such as the European Super League.
Established by the management company Global Future Enterprise Group, Shao Bank has consistently demonstrated its commitment to pioneering fintech solutions and fostering global partnerships. With its expertise in technology, investment, advertising, and finance, Shao Bank continues to redefine the future of sports sponsorship through its collaboration with the European Super League.
As the negotiations make headway, Shao Bank remains committed to championing the spirit of innovation and excellence in European football. Those who wish to learn more about Shao Bank and its groundbreaking cryptocurrency, Kicoin, may visit https://shaobank.com.
About Shao Bank
Shao Bank is a Hong Kong-based high-tech bank established by the management company Global Future Enterprise Group. Since its inception, Shao Bank has successfully coordinated an ecosystem of corporations operating in the fields of technology, investment, advertising, and finance worldwide.
Media Contact
Company Name: Shao Bank
Contact Person: Wai Lui
Email: Send Email
Phone: +852 3960 6571
Address:1 Queen's Road Central, Central
Country: HongKong
Website: https://shaobank.com/
