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illio launches consumer app on Interactive Brokers to help individual investors think like wealth managers

By: Get News

illio, a B2B portfolio analytics and aggregation platform, has launched its consumer app to offer individual investors access to wealth management-level Insights and tools. The app provides actionable and personalized Insights to help users make informed investment decisions, distilling the experience and know-how of 30+ years of professional portfolio management. The app also helps users easily understand the risks and future potential P&L impact on their portfolios. illio is currently only available for IB users on the Interactive Brokers marketplace and have a waitlist for direct users on their site. All new users will receive a free trial month and the platform costs a monthly fee of $5 for IB users and $10 for direct users thereafter.


illio, the platform for complete user-friendly portfolio analytics and aggregation, launched its consumer app on Interactive Brokers last week, giving individual investors access to wealth management level Insights and thought processes. 

With the rise of the retail investor, the industry has grown from $49.2 million in 2017 to $570 million in 2021 with no signs of slowing down (Forbes, 2022). Despite this steep growth, there is a clear gap in the market around self-managed tools. Most tools are either too expensive or complicated to read and the average investor needs to rely on wealth managers to make sense of all the data. 

Additionally, with a growing demand for diversification in new areas such as commodities and cryptocurrencies, the need for portfolio analytic systems is higher than ever. (Deloitte, 2020). After 3 years in the B2B sector, illio is breaking into the consumer sector with their latest launch. The illio app provides the individual investor with an affordable platform that provides easy to read analytics and highlights the key facts through Insights to help them make more informed decisions.

"We have poured 30+ years of experience into building illio based on our knowledge of constructing portfolios using professional tools and knowing intuitively the right questions to ask. We wanted to distil that experience and financial know-how into a system that gives the answers through actionable and personalized Insights that cuts through the financial jargon," says Sarang Karkhanis, Co-Founder and CIO of illio.

illio's proprietary algorithm-derived Insights provide a new level of understanding for individual investors. The platform's personalized Insights go beyond the basics and shares key facts across their investments, making it easy for people to understand the risks and future P&L impact on their portfolios

illio’s direct-to-consumer app has gone live on the Interactive Brokers marketplace for all IB users, marking the end of their initial testing phase. For non-IB users, the company is inviting individuals to sign up for their waitlist to be among the first to access their proprietary Insights and portfolio management system.

The company is offering a free trial month to anyone who signs up, with pricing starting at $5 per month for IB users and $10 per month for direct users. This makes illio one of the most affordable solutions on the market.

"At illio, we are dedicated to making wealth analytics accessible and easy for everyone, no matter the size of their portfolio." Adds Karkhanis 

For further information, please contact Sofia Sacre at

About illio: 

Launched in 2019, illio is the brainchild of Vanessa Gibson. After 35 years running her own award-winning hedge fund and a family office, she realised the younger generation were investing in assets which went far beyond traditional stocks and bond and that existing tools were not sufficient enough to support the growing needs of new investors.   

With illio, people can connect to the largest brokers, trading platforms, private banks and digital wallets to track listed, unlisted and digital assets. illio’s existing B2B platform offers wealth managers & family offices the opportunity to work with their clients and share clear analytics & Insights across their portfolios.  

illio already has $3.6bn assets analysed on the platform.   

The new launch, will open up illio’s algorithm, Insights and jargon free analytics to the every-day individual investor. 

Check out illio’s website on: or connect to them directly on IB using this link

Media Contact
Company Name: Illio
Contact Person: Sofia Sacre
Email: Send Email
Country: United Kingdom

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