United States – Moving companies, like every other business, can benefit from having a trustworthy and credible digital presence. However, not every mover knows how to achieve that goal, dominate the search engines and maps, and increase their bottom line. With over 8.5 billion daily searches, 65% of which originate from the United States, and over 63% of those searches resulting in users taking action, moving companies can tap into this to scale their business beyond borders.
To achieve this desired confidence and authority level, moving businesses must focus on three fundamental aspects of their SEO plan: Site code and structure, On-site content, and Off-site factors and reviews.
How Site Code and Structure Lay the Foundation for Customer Trust
Creating confidence is about showing the customer that the brand can be trusted with all their needs. But before that, moving businesses need to create an enabling environment that welcomes their online searchers, helps them feel at home within seconds, and captivates their attention. This can be done with an excellent site code and structure, allowing users to enjoy a fast, secure, easy-to-navigate website that encourages them to look around. This achieves the first trust level.
Addressing the Customer's Pain: Crafting On-Site Content that Resonates and Builds Trust in the Moving Industry
By looking around, potential customers want to see what they can benefit from the company and to what extent. Moving companies can leverage excellent, user-friendly on-site content to convey this message. An excellent way to achieve this is by capitalizing on the user’s pain – in this case, moving needs. Moving companies can leverage that pain by proposing a solution and how that solution differs from everything else they’ve seen.
For example, the moving company’s website can capitalize on the stress of packing and loading items and propose a turnkey solution that includes free quotes, packing and loading services, as well as unpacking at the destination. By identifying the user’s pain and proposing the solution they need, another trust signal is established.
Cementing Trust Through Social Proof: Leveraging Reviews and Off-Site Factors to Convert Visitors into Loyal Customers
The final step involves social proof and off-site factors to improve credibility and build confidence. 89% of consumers say they make an effort to read product reviews before buying online, which means moving companies need to further cement this factor to convert visitors into credible leads. Off-site factors like authoritative brand links, local mentions, 5-star reviews and ratings on Google My Business, online directories, and review sites can further establish brand confidence and help customers feel as though they’ve known the brand for years.
About Making Moves Marketing
Making Moves Marketing combines its in-depth knowledge of the moving industry and SEO to deliver tailored strategies that push moving companies to the top. Its moving company SEO services have been widely applauded for helping clients grow their revenue and profit margin without stress. Making Moves Marketing serves moving businesses across the US. They can be reached via phone at 414-667-5676 or by visiting the Movers SEO Pros website.
Making Moves Marketing