The new tool, which dramatically reduces time, cost, and complexity of TV ad production, was developed in partnership with Creatify, an AI platform that recently received a new investment from Comcast Ventures.

Universal Ads, which enables brands of any size to create, buy, and measure ads across premium video, today launched a new in-platform ad creation tool that lets advertisers build commercials using generative AI in just minutes. With no need for pre-existing video assets, businesses of any size can now tap into the premium world of television and create ready-to-air campaigns.

Since its launch in January, Universal Ads has been focused on making TV advertising as easy and accessible as social media advertising. With its new AI-powered video generator, currently in beta, brands can upload their existing marketing materials or website content onto the Universal Ads platform to begin their ad creation. From there, they can refine the visuals, messaging, and more to create a polished 15-second ad.

“We often hear companies say they want to be on TV but don’t have commercials ready to air or the budget to make one,” said James Borow, Vice President of Product and Engineering at Universal Ads. “Having a native creative feature in platform immediately resolves that concern for brands and makes the Universal Ads platform a one-stop-shop for advertisers from campaign creation to delivery and measurement.”

Key Features of Universal Ads’ AI-Powered Video Generator:

• Instant Creative Production: Generate high-quality TV-ready ads that can be added to campaigns for end-to-end launch in minutes.
• Multi-Audience Targeting: Build tailored, impactful creative by selecting multiple audience segments within a single campaign.
• Customizable AI-Generated Scripts: Start with a library of customizable generative AI scripts, with tone options like motivational, casual, or engaging to match your brand voice.
• Automated Asset Capture: Instantly pull in brand assets, product images, and messaging directly from your website to build authentic, on-brand ads.

The AI-Powered Video Generator was developed in partnership with Creatify—an AI platform founded by a team of AI engineers and researchers that powers high-performance video ads and recently received a new investment from Comcast Ventures. Comcast Ventures backs emerging technologies that strategically align with innovation opportunities across Comcast's businesses, including Universal Ads.

In addition to this new tool, which is being rolled out in beta to select advertisers throughout the month, Universal Ads has a first-of-its-kind TV Business Partners Program, designed to give brands flexibility to work with the creative partner of their choosing. This enables businesses who have a preferred creative partner to easily integrate them into Universal Ads workflow and ensure continuity.

With these cutting-edge resources, brands are able to run their campaigns across programming from 16 major publishers available with the Universal Ads platform including A+E, AMC Networks, DIRECTV, Estrella MediaCo, Fox Corporation, Fuse Media, LG Ad Solutions, NBCUniversal, Paramount, Roku, Scripps, Spectrum Reach, TelevisaUnivision, Vizio, Warner Bros. Discovery, and Xumo, with more to come.

About Universal Ads

Universal Ads enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering unmatched scale. Universal Ads is a part of the Comcast Corporation, a global media and technology company that connects people to moments and experiences that matter.

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Universal Ads launched a new in-platform ad creation tool that lets advertisers build commercials using generative AI in just minutes.