TicketManager Aims to Accelerate Category Growth and Innovation with $110M Investment from Valeas Capital Partners

TicketManager, a global leader in event ticket and guest management solutions for the corporate enterprise, today announced Valeas Capital Partners (“Valeas”), a growth-oriented private-equity firm, has acquired a majority stake in the company. Under the terms of the agreement, Valeas is committing $110 million to support TicketManager’s strategic growth plans. TicketManager Co-Founder and CEO Tony Knopp and COO Ken Hanscom will retain a minority interest in the Company.

Founded in 2007, TicketManager is the category leader in providing software and services to manage end-to-end event ticket workflow and guest experiences. Serving as the central hub and system of record for data-driven organizations, the platform streamlines every step of the ticket management process. Every year, companies spend more than $600 billion on customer entertainment, yet 43% of corporate tickets are never used and fewer than 20% of organizations leverage modern software to optimize those investments and mitigate compliance risk.

Implementing best practices in process and technology with TicketManager has a proven ROI driven by eliminating thousands of hours of manual work, boosting utilization of ticket assets by high value customers, elevating guest and employee satisfaction, and providing real-time analytics for C-suite visibility. TicketManager has built the category and is the trusted partner of choice for over 500 of the largest global brands. The platform integrates seamlessly with approximately 400 venues and teams worldwide.

“Live events are an important investment for businesses of all sizes. Whether major global sponsorships, naming rights for stadiums, luxury suites or even a few season tickets for the local team, companies use them to attract and keep customers while building their brands. But in today’s market, many companies struggle with growing pressure to show the value of their ticket spending,” said Tony Knopp, CEO and Co-Founder of TicketManager. “We knew there was a better way, and that’s why we created TicketManager – to make company tickets easy and prove the return on investment with cutting edge technology and services.”

“In today’s environment where investments into customer entertainment are increasingly viewed as a critical driver of client engagement, businesses are prioritizing measurable returns on investment. TicketManager has established itself as the category leader in its space, helping deliver actionable insights and analytics to businesses that link ticket usage to business outcomes,” said Ed Woiteshek, Co-Founder and Managing Partner of Valeas Capital Partners. “With its innovative platform and strong customer base, we believe TicketManager is well-positioned to capitalize on increasing demand for data-driven event management solutions and look forward to supporting their strategic growth plans.”

Mr. Knopp continued, “Valeas shares our focus on partnership and long-term vision. Their experience scaling high-growth, tech-enabled businesses will be helpful as we execute our growth plan, build the category and scale our company.”

The founders of Valeas have a proven track record of partnering with high-quality, tech forward, growth-oriented businesses that are at inflection points in their growth journey. At and prior to Valeas, relevant companies they have partnered with include DoubleClick, CarProof, Deliveroo, Ren and Well.

The transaction is expected to close in June 2025.

About TicketManager

TicketManager is a leading event- and guest-management platform that empowers companies to make client entertainment easy and drive greater return on investment. It offers convenient and simple technology to manage corporate sports and entertainment tickets, create exceptional guest life-cycle experiences, and measure effectiveness.

TicketManager is trusted by more than 500 global brands including Verizon, FedEx, Adidas, Anheuser-Busch, and Mastercard. It is an official partner of numerous professional and collegiate sports organizations, including franchises in the National Football League, National Basketball Association, National Hockey League, Major League Baseball, Major League Soccer, and programs throughout the National Collegiate Athletics Association. For more information visit TicketManager.com.

About Valeas Capital Partners

Valeas Capital Partners is a San Francisco-based mid-market private equity firm focused on growth-buyout partnerships backing industry-leading management teams. Valeas is developing a concentrated portfolio of growth-oriented, tech-enabled businesses in sectors where its team has deep industry expertise. Leveraging the team’s experience as both investors and operators, Valeas seeks to prioritize strong collaboration with portfolio company management teams to create lasting market leaders and value for investors. Valeas focuses on three primary sectors: healthcare, financial services and data & technology. Representative investments include: CINQCARE, Sequoia Financial Group, Baker Tilly, and Ren. For more information visit valeas.com.

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