Recurly Unveils Next-Gen Product Suite to Shape the Future of Subscriptions

Spring Release Supercharges Subscriber Growth with Over 50 New Features Including AI-Driven Intelligence, an Enterprise-Grade Shopify Integration, and Flexible Payment Solutions

Recurly, a leader in subscription management, today unveiled its most transformative and innovative product release to date. Announced live at its flagship virtual conference, Subscription Sessions, Recurly introduced its powerful new AI-powered growth engine, Recurly Compass; a Shopify integration that provides enterprise-grade support for ecommerce subscriptions; and new plug-and-play payments functionality designed to streamline global scale and conversion.

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Spring Release supercharges subscriber growth with over 50 new features including AI-driven intelligence, an enterprise-grade Shopify integration, and flexible payment solutions.

Recurly is consistently pioneering innovations for its merchants, with even more on the way. This proactive approach extends beyond reacting to market demands as the company establishes industry benchmarks, introduces AI innovation, and shapes future directions. Recurly maintains an unwavering dedication to enhancing the e-commerce experience and ensuring comprehensive management of the subscriber lifecycle, encompassing all stages from sign-up to cancellation loop. With the support of these newest innovations, Recurly helps businesses unlock growth and stay ahead of market demands.

"The future of subscriptions for merchants is smarter, faster, and more personalized engagement with their subscribers," said Priya Lakshminarayanan, CPO of Recurly. "Our latest innovations empower businesses to make data-driven decisions, optimize customer experiences, and scale globally with confidence. Whether through AI-powered insights, deep Shopify integration or composable payments, we’re providing the tools to fuel lasting and scalable growth for our customers."

Recurly Compass: AI-Powered Subscription Intelligence

Scaling subscriptions is complex. Recurly Compass provides clarity by helping businesses make smarter, faster decisions. With access to billions of data points from their merchant network, Recurly Compass delivers personalized insights that keep businesses ahead of market trends. It also offers subscription strategy playbooks that guide users through best practices to optimize their operations efficiently. Recurly Compass integrates conversational AI to help companies identify new opportunities and mitigate risks in real time, ensuring continuous and strategic growth.

Shopify Integration: Enterprise-Grade Subscription Management

Recurly’s new enterprise-grade Shopify integration allows brands to effortlessly incorporate subscription models within the Shopify ecosystem, making it easier to foster customer loyalty and increase lifetime value. The integration offers a user-friendly setup through the Recurly app in the Shopify store, providing merchants the ability to launch and manage both physical and digital subscriptions with ease. With Recurly-powered analytics, businesses gain deeper insights into customer behavior, helping them make data-driven decisions that drive long-term growth.

Plug-and-Play Payments: Optimized Checkout and Global Scale

Recurly has invested in robust integrations with best-in-class payment providers such as PayPal, Stripe, Adyen, WorldPay and EBANX. These partnerships bring solutions to market that empower businesses in reducing friction at the point of sale while driving increased conversions. In addition, the integrations expand our alternative payment method (APMs) and one-click payment offerings, enabling businesses to cater to diverse customer preferences worldwide. By tailoring payment solutions to evolving needs, companies can optimize revenue and maintain a competitive edge in the subscription economy.

"Our priority is always helping businesses foster meaningful, lasting relationships with their customers," said Lina Tonk, CMO of Recurly. "Our AI-powered insights and integrations provide businesses with the tools they need to enhance customer engagement, personalize experiences, and drive long-term loyalty. By simplifying subscription management and making payments more adaptable, we enable brands to focus on delivering exceptional value while we take care of the complexities behind the scenes."

These highlights, along with more than 50 additional product developments, arrive as subscription businesses are navigating an increasingly complex landscape. From evolving customer expectations to fragmented tech stacks and growth challenges, companies are under pressure to move faster, stay flexible, and deliver exceptional experiences at every touchpoint.

This month, Recurly will host Subscription Sessions, which brings together some of the industry's most influential voices – including leaders from Scentbird, FabFitFun, PayPal, and Kount – to explore how next-generation commerce experiences and strategic scaling can unlock long-term profitability.

For more information on any of the features included in Spring Release, and to hear more about how Recurly will continue to shape the market, join Subscription Sessions today at 10 a.m. PDT, or visit www.recurly.com/release.

About Recurly

Recurly is how leading brands grow subscription revenue. Thousands of innovative companies and growth leaders in streaming media, digital publishing, software, travel, health and wellness industries rely on Recurly to help them get ahead of what’s next. Recurly’s all-in-one platform and full flexibility is how customers are earning an average return on investment of 14x. Companies like Sling, Twitch, FabFitFun, Paramount, Lucid, and Sprout Social choose Recurly to manage and optimize their subscriber lifecycles with ease. Founded in San Francisco in 2009, Recurly has offices in Broomfield, Austin, London and Medellin. Learn more at recurly.com.

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