PursueCare Chief Ambulatory Care Pharmacist Recognized with Bowl of Hygeia Award

West Virginia Pharmacists Association Recognizes Dr. Elizabeth Basham for Her Dedication to Advancing Addiction Care

PursueCare, a leading provider of virtual addiction treatment and specialized pharmacy services, announced today that its Chief Ambulatory Care Pharmacist, Dr. Elizabeth Basham, PharmD, has been honored with the prestigious Bowl of Hygeia award for an outstanding record of civic leadership. This award, presented by the West Virginia Pharmacists Association, recognizes Dr. Basham’s exceptional commitment to community service and advocacy in addiction care.

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Dr. Elizabeth Basham, PharmD, Chief Ambulatory Care Pharmacist

Established in 1958, the Bowl of Hygeia Award is one of the highest honors in the pharmacy profession. It is awarded annually by participating state pharmacy associations to pharmacists who demonstrate outstanding civic leadership beyond their professional responsibilities. The award’s emblem—a bowl representing a medicinal potion and a snake symbolizing healing—has become an internationally recognized symbol of the pharmacy profession. Award recipients devote their time, talent, and resources to a wide variety of causes and community service.

“Dr. Basham’s unwavering dedication to improving access to addiction treatment is truly inspiring,” said Nick Mercadante, Founder and Chief Executive Officer of PursueCare. “Her efforts are transforming lives by making essential care more accessible to individuals struggling with substance use disorder. This award is a testament to her passion and the critical work we do at PursueCare. While we celebrate this achievement, we remain focused on expanding our reach and providing life-saving treatment to those who need it most.”

Dr. Basham has played an instrumental role in expanding PursueCare’s services, particularly in West Virginia and Kentucky, where the need for accessible addiction treatment remains critical. “This award is especially meaningful because it reflects the heart of our mission—serving communities that need us most,” said Dr. Basham. “I am incredibly honored and grateful to be recognized alongside so many dedicated professionals who are making a difference every day.”

PursueCare recently introduced RESET® and RESET-O®, the only FDA-authorized digital therapeutics for substance use disorder (SUD) and opioid use disorder (OUD). These groundbreaking tools offer 24/7 patient support through digital cognitive behavioral therapy (CBT) modules, contingency management rewards, and measurement-based assessments. Care is delivered via telehealth through PursueCare’s proprietary smartphone apps, empowering patients to take control of their recovery anytime, anywhere.

Key Features of PursueCareRx

• Comprehensive Medication Fulfillment—PursueCareRx fills prescriptions for medication-assisted treatment (MAT) medications, such as Suboxone and Naltrexone as well as other supportive medications. They accept prescriptions from both PursueCare clinicians and external providers, including those from telehealth and in-person practices. ​
• Home Delivery—Medications are shipped directly to patients' homes in discreet packaging, ensuring privacy and convenience. This service is available in multiple states.
• Support for Providers—The pharmacy assists healthcare providers with prior authorizations and regulatory requirements related to prescribing MAT medications, streamlining the treatment process. ​
• Patient Resources—PursueCareRx offers various resources for patients, including online forms for enrollment, prescription requests, and information updates. ​

Join PursueCareRx at the Rx and Illicit Drug Summit in Nashville, April 21–24, 2025, at Booth #422.

We invite you to connect with the PursueCare team and learn more about our specialized pharmacy services supporting substance use disorder and behavioral health treatment.

The Rx Summit, established in 2012, is the nation’s premier event addressing prescription drug misuse and illicit substance use. It brings together federal agencies, healthcare providers, public health officials, law enforcement, educators, and community organizations to collaborate on innovative strategies and solutions. Learn more about the event at Rx and Illicit Drug Summit 2025.

About PursueCare

PursueCare provides personalized virtual addiction treatment for individuals across states (CT, KY, MA, ME, NH, OH, and WV). Our mission is to increase access to chronic care through telehealth. Patients engage with a multi-disciplinary team providing medical care, counseling, psychiatry, and pharmacy. FDA-authorized digital cognitive behavioral therapy, RESET® and RESET-O®, supports recovery 24/7. We accept private insurance, Medicare, and Medicaid.

Learn more at www.pursuecare.com and www.reachforreset.com.

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This award is especially meaningful because it reflects the heart of PursueCare's mission—serving communities that need us most.