Acquisition expands offerings for couples seeking a streamlined and personal experience for smaller celebrations
The Knot Worldwide, a leading global marketplace and family of brands championing celebration, today announced it has acquired the business of Simply Eloped, the go-to online platform for elopements and microweddings in the U.S. Simply Eloped has helped thousands of couples plan hyper-personalized and intimate celebrations through its technology platform and wedding vendor network. The acquisition furthers The Knot Worldwide’s mission to support all couples as they plan their unique weddings, including those opting for smaller or more intimate celebrations.
Founded in 2016, Simply Eloped allows couples to purchase customized elopement and microwedding packages, ranging from $450 to $5,500. The company’s intake, vendor management and booking platform delivers a streamlined yet highly personal customer experience, simplifying what has historically been a complex purchase. Simply Eloped then leverages its community of more than 750 wedding professionals to source and match with couples, delivering confirmed bookings to these vendors. Elopements typically have up to 15 guests, while microweddings can include up to 50 people, with services currently available in over 30 unique destinations.
“We were excited when the Simply Eloped team proposed the idea of an acquisition to join our family of brands, as we have long admired the business,” said Tim Chi, Chief Executive Officer of The Knot Worldwide. “We strive to be the go-to platform for all couples, no matter their wedding size, style, budget or location. Today's microwedding and elopement couples are increasingly seeking to personalize their celebrations. We are combining forces with Simply Eloped to provide these couples the end-to-end support and talented vendor network they need to make their dreams a reality, while introducing new business opportunities for vendors.”
All Simply Eloped employees have joined The Knot Worldwide, including the founder, Janessa White. Simply Eloped will continue to function as an independent brand led by White, within The Knot Worldwide’s portfolio of leading brands.
“Joining The Knot Worldwide marks an exciting new chapter for Simply Eloped,” said Janessa White, Director and General Manager of Simply Eloped. “For us, weddings are all about celebrating the unique love story of each couple, free from outside pressures. Whether it’s a quiet moment in the mountains or a lively celebration, our mission has always been to empower couples to embrace what feels right for them. I'm proud of what we've achieved at Simply Eloped over the past 8 years, and we remain the best elopement and microwedding platform in the U.S. With The Knot Worldwide’s support, we can now reach even more couples and offer our personalized approach to wedding planning on a larger scale. I'm confident that together with The Knot Worldwide, we'll continue to innovate and provide couples with unforgettable wedding experiences."
To learn more about Simply Eloped, visit the website linked here.
About The Knot Worldwide
In more than 16 countries around the world, The Knot Worldwide’s global family of brands enables our communities to celebrate the moments that make us. At the core of the TKWW business is a leading global online wedding marketplace, connecting couples with local wedding professionals and a comprehensive suite of personalized wedding websites, planning tools, invitations and registry services that make wedding planning easier for couples. The company's wedding planning services are offered through its global wedding brands, including The Knot, WeddingWire, Bodas.net, Hitched.co.uk and Matrimonio.com. TKWW also supports parents through the pregnancy and parenting journey with content and tools on The Bump, and helps communities plan other important life celebrations through The Bash.
The company is headquartered in Chevy Chase, Maryland with offices throughout the United States, Europe and Asia. Check out The Knot Worldwide on LinkedIn.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240708208200/en/
Contacts
PR Contact
Anni Jones
Director of Corporate Communications at The Knot Worldwide
ajones@theknotww.com