The Knot Worldwide Announces New Platform Features to Drive Wedding Vendor Success

New updates across The Knot and WeddingWire empower vendors to optimize leads, enhance business storefront listings and gain valuable insights to book more couples

The company will also introduce free and low-cost pricing tiers to its advertising offerings

The Knot Worldwide, a leading global marketplace and family of brands championing celebration, today announced transformative new product updates across The Knot and WeddingWire, designed to elevate the experience for wedding professionals. The Knot Worldwide introduces these updates to vendors on its platform in the U.S. to further optimize lead quality, improve storefront listings and provide deeper insights to book more engaged couples.

As a leader in the global wedding industry, The Knot Worldwide harnesses unparalleled industry experience and offers all-in-one wedding planning resources. In addition to a Vendor Marketplace that enables couples to find wedding professionals through digital storefronts, The Knot Worldwide offers engaged couples wedding planning services including personalized wedding websites, invitations and integrated wedding registries. Vendors can join The Knot Vendor Marketplace or WeddingWire Vendor Directory to gain access to the largest group of engaged couples on any wedding planning platform to drive awareness of their brand, secure bookings, aggregate newlywed reviews and grow their business. The vendors who advertise on The Knot and WeddingWire are part of The Knot Worldwide’s business-to-business brand WeddingPro, which represents the largest online community of wedding professionals in the U.S.

“As a two-sided platform, our goal is to create strong connections between wedding vendors and couples seeking their expertise,” said Tim Chi, Chief Executive Officer of The Knot Worldwide. “Last year, we entered a period of industry transformation as Gen Z reached peak marrying age and started to redefine weddings as we know them—while wedding business owners faced mounting economic pressure and an evolving tech landscape. We have taken proactive steps to enhance our platform, driven by direct vendor feedback. This year, I have personally spoken with hundreds of wedding professionals and I continue to be grateful for the insight and guidance they provide that help us shape our product roadmap. Wedding professionals are the heart of our business and these changes underscore our commitment to their growth and success.”

The Knot Worldwide has helped more than 44 million couples plan their wedding from start to finish, garnering more than 45 million visitors per month across its global sites. With over 10 million detailed reviews of wedding professionals, The Knot and WeddingWire help U.S. couples make informed decisions about which vendors to hire based on newlywed feedback. In 2023, The Knot Worldwide drove approximately $2 billion in engaged couple wedding spend with local, small businesses in the U.S. and almost $4 billion globally across 16 wedding brands.

“It’s a huge priority for us to provide wedding vendors with the tech-enabled tools they need to succeed,” said Zohar Yardeni, Chief Product Officer at The Knot Worldwide. “Through our customer advisory board, local events and ongoing conversations with vendors, we’ve heard their top priorities include optimizing lead quality and increasing visibility to couples. Vendor feedback guided our priorities as a company and ultimately served as the impetus to make our platform more accessible to all vendors.”

The following features are now live for the majority of vendors in the U.S. who advertise on The Knot and WeddingWire:

1. Introducing AI-powered storefront enhancements

• AI smart photo selector: Automatically selects photos from a vendor's collection of work, maximizing appeal to couples viewing their storefronts.
• AI-generated review summaries: Automated summaries of real couple reviews, making it easier for prospective couples to see feedback highlights. Currently live on WeddingWire, with plans to be live on The Knot by the end of August.

2. Elevating ease of use and lead quality initiatives

• Lead insights: Enables vendors to easily identify the most ready-to-book couples to prioritize and tailor responses accordingly. Leads are now tagged to indicate what actions couples have taken to demonstrate interest, such as visiting a vendor’s website or messaging them first before any other vendors in their service category.
• Read receipts: Gives vendors visibility into when prospective couples have viewed messages, improving response strategies and enabling better two-way communication.
• Data-backed guidance for lead replies: Analyzes draft responses to inquiries from couples and provides tips for vendors about how to optimize their replies and initiate a conversation.

3. Improving insights and performance tracking

• Enhanced WeddingPro Insights: A more detailed and actionable Insights dashboard designed to enable vendor success through data, including more visibility on how couples engage with their business, quantifying metrics such as storefront impressions, and clicks on their website and social profiles. Within the first two weeks, these updates drove a 280% increase in vendor visits to the Insights dashboard.
• Monthly Performance Pulse: A tailored, actionable snapshot of monthly performance delivered via email, helping vendors stay informed and make data-driven decisions.
• Seasonal tracking: New graphs allow vendors to view couple behavior across more metrics and identify seasonal trends.

Coming by the end of Q1 2025:

The company plans to introduce new, more flexible options for vendors across multiple categories who are interested in joining The Knot and WeddingWire. Starting soon, vendors new to The Knot and WeddingWire will be able to get started with a free Storefront and further fuel their growth with a new advertising tier that’s both affordable and tailored to the needs of those who desire more flexibility and may be earlier on in their business journey.

Price points will vary by region and category for the new tier, but it will be a hybrid plan that combines a low base subscription fee with a pay-for-performance budget chosen by the vendor. Vendors can set monthly budgets and, other than the low base subscription fee, will only be charged for the performance they receive each month. Pricing information will be made available for eligible vendors once the offer is active.

These solutions are designed to make The Knot Worldwide’s platform more accessible to a broader range of vendors, offering the opportunity to showcase their services, connect with engaged couples and grow their businesses.

For more information and to stay up to date on the latest news, visit WeddingPro.

About The Knot Worldwide

In more than 16 countries around the world, The Knot Worldwide’s global family of brands enables our communities to celebrate the moments that make us. At the core of the TKWW business is a leading global online wedding marketplace, connecting couples with local wedding professionals and a comprehensive suite of personalized wedding websites, planning tools, invitations and registry services that make wedding planning easier for couples. The company's wedding planning services are offered through its global wedding brands, including The Knot, WeddingWire, Bodas.net, Hitched.co.uk and Matrimonio.com. TKWW also supports parents through the pregnancy and parenting journey with content and tools on The Bump, and helps communities plan other important life celebrations through The Bash.

The company is headquartered in Chevy Chase, Maryland with offices throughout the United States, Europe and Asia. Check out The Knot Worldwide on LinkedIn.

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