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Latch Unveils New Campaign, ‘Don’t Die, Get NOI,’ Amid Renewed Focus to Generate More Net Operating Income (NOI) for Multi-Family Buildings

The company’s new suite of smart sensors and IoT products is expected to enable customers to easily monitor their buildings and, in turn, boost NOI

Latch, Inc., soon to be rebranded to, today unveiled a new marketing campaign: “Don’t Die, Get NOI.” As part of the campaign, Latch launched a suite of new, affordable smart sensors and IoT products for apartment buildings to enable facilities managers to monitor their buildings from the Latch Manager app. The sensor suite provides an affordable option for building owners and operators to monitor everything from burst pipes to doors left open, and also includes smart thermostats and light switches, as well as temperature, humidity, and motion sensors. All of the sensors work alongside the current suite of Latch locks and access control solutions to help Latch customers generate more NOI.

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Latch today unveiled a new marketing campaign: “Don’t Die, Get NOI.” (Photo: Business Wire)

Latch today unveiled a new marketing campaign: “Don’t Die, Get NOI.” (Photo: Business Wire)

“Our vision is to deliver affordable and easy-to-use products and services that generate NOI for our customers. In the end, what makes technology ‘cool’ is when it can bring a beneficial impact to its users,” said Jamie Siminoff, Chief Doorman. “The costs of monitoring buildings and repairing damage from leaks or other avoidable events are NOI killers for multi-family buildings of all sizes. Without visibility over their properties, it is almost impossible for a building owner to prevent damage and maintain the best experience for residents at a reasonable cost. Until now, sensors and smart devices for multi-unit buildings have largely been cost prohibitive and hard to deploy. We’re excited to bring an accessible, easy to self-install solution to market as we help our customers fulfill our mantra: ‘Don’t Die, Get NOI.’”

The first devices launching today at include the Latch Leak Detector ($15), Latch Lasso ($17.50), and Latch Field Station ($15). The Leak Detector and Lasso connect to Latch’s Field Station, which offers up to a quarter mile of coverage and easy installation, meaning building owners no longer need complex and expensive infrastructure to monitor residential units or upgrade them with smart IoT features. With a five-year battery life, the Leak Detector and Lasso, which comes with a water sensing cord for even more coverage area, monitor for water leaks to prevent damage. The new products are expected to begin shipping in Q2, with additional sensors and devices expected to launch later this year.

With this launch, Latch is sending a “Don’t Die, Get NOI” test kit to current and potential customers, including: a Field Station, a Latch Leak Detector, a Latch Lasso, and a can of Liquid Death water to put these products to the test. To request a kit, click here. For sales support and to purchase an IoT bundle, email or Head of Sales, Chris Peckham, at

About Latch, Inc.

Latch makes spaces better places to live, work, and visit through a system of software, devices, and services. For more information, please visit

Forward-Looking Statements

This release contains certain forward-looking statements within the meaning of the federal securities laws. These forward-looking statements generally are identified by the words “believe,” “project,” “expect,” “anticipate,” “estimate,” “intend,” “strategy,” “future,” “opportunity,” “plan,” “may,” “should,” “would,” “will continue,” “will likely result,” and similar expressions. Forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to risks and uncertainties. Forward-looking information includes, but is not limited to, statements regarding: the company’s future products and product releases, performance, and operations, and the related benefits to stockholders, customers, and residents; and the company’s branding and strategy. Many factors could cause actual future events to differ materially from the forward-looking statements in this document, including: the company’s ability to implement business plans; installation and implementation of new products by customers; and delays suffered by the company or third parties. Many factors could cause actual future events to differ materially from the forward-looking statements in this Report. The foregoing list of factors is not exhaustive. You should carefully consider the foregoing factors and the other risks and uncertainties described in the “Risk Factors” section of the company’s Annual Report on Form 10-K filed with the SEC on March 1, 2022, and other documents filed by the company from time to time with the SEC. These filings identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. Forward-looking statements speak only as of the date they are made. Readers are cautioned not to put undue reliance on forward-looking statements, and the company assumes no obligation to update or revise these forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law, including the securities laws of the United States and the rules and regulations of the SEC. The company does not give any assurance that it will achieve its expectations.


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