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Tractor Supply Honors Top Vendor Partners

Vendors recognized in 15 categories, with Sunshine Mills named Company Partner of the Year

Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, announced today its top vendor partners for 2023. The company recognized these vendors during its annual Partnership Conference held on August 30. Companies were selected based on factors including collaboration, service and commitment to providing quality products that support Life Out Here.

“Our customers count on us for everything they need to live Life Out Here – high quality products and services at everyday low prices. Our hardworking vendor partners help ensure we deliver on that promise, while bringing our Mission and Values to life,” said Seth Estep, chief merchandising officer at Tractor Supply. “We are grateful for each of these partnerships and the important role our vendors play in Tractor Supply’s success.”

Sunshine Mills earned top honors as Company Partner of the Year. The 75-year-old family-owned and operated pet food producer was recognized for the integral part the company has played in the growth of Tractor Supply’s Retriever and Paws and Claws brands. Sunshine Mills was lauded for its steadfast commitment to aligning with increased product demand, implementation of supply chain improvements that reduced delivery time and outstanding communication and partnership.

Tractor Supply honored vendors in 14 additional categories, with six awards given in each of the company’s merchandising divisions, and 8 general awards in categories including innovation, service, supply chain and more. The vendor winners were as follows:

Merchandising Division Vendor Partners of the Year

  • Agriculture & Recreational: Cedar Lake
  • Clothing & Gift: Jordache
  • Companion Animal: Hill's Pet Nutrition
  • Equine & Livestock: Hoover's Hatchery
  • Seasonal: DeGroot
  • Truck, Tool & Hardware: Hillman Group

Petsense by Tractor Supply Partner of the Year

Hill’s Pet Nutrition

Other Awards

  • Exclusive Brand Partner of the Year: Global Harvest Foods
  • Innovation Partner of the Year: Stanley Black & Decker
  • OmniChannel: Carhartt
  • Rookie of the Year: Interstate Batteries
  • Service Provider of the Year: Theatro
  • Stewardship Partner of the Year: Animal Comfort Group
  • Supply Chain Partner of the Year: MAT Industries

For more information about partnering with Tractor Supply, visit the Vendor Center.

About Tractor Supply Company

For 85 years, Tractor Supply Company (NASDAQ: TSCO) has been passionate about serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy living Life Out Here. Tractor Supply is the largest rural lifestyle retailer in the U.S., ranking 291 on the Fortune 500. The Company’s 52,000 Team Members are known for delivering legendary service and helping customers pursue their passions, whether that means being closer to the land, taking care of animals or living a hands-on, DIY lifestyle. In store and online, Tractor Supply provides what customers need – anytime, anywhere, any way they choose at the low prices they deserve.

As of July 1, 2023, the Company operated 2,181 Tractor Supply stores in 49 states, including 81 stores acquired from Orscheln Farm and Home in 2022 that will be rebranded to Tractor Supply by the end of 2023. For more information on Tractor Supply, visit

Tractor Supply Company also owns and operates Petsense by Tractor Supply, a small-box pet specialty supply retailer providing products and services for pet owners. As of July 1, 2023, the Company operated 192 Petsense by Tractor Supply stores in 23 states. For more information on Petsense by Tractor Supply, visit


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