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Playback Is Now Available for IMCA/AM Best’s Latest Marketing Leader Webinar

Playback is now available for AM Best’s “IMCA and AM Best Marketing Leader Lunch with AXIS’ Joe Cohen” Webinar. In this interactive roundtable discussion, recorded on Dec. 8, 2023, a panel of industry experts discussed:

  • Rebranding strategies
  • Unlocking the value of corporate citizenship
  • Building a strong employer branding initiative
  • How marketers can help their organizations expand into new and adjacent markets
  • Ways to infuse diversity and inclusion into an organization’s culture
  • Uncovering the keys to success in digital marketing

Panelists included:

  • Joe Cohen, chief marketing and communications officer, AXIS
  • Dave Evans, senior associate, Aartrijk, and former IMCA board member
  • Lori Chordas, senior associate editor, AM Best TV

This complimentary AM Best webinar was sponsored by IMCA. Playback is available here.

AM Best is a global credit rating agency, news publisher and data analytics provider specializing in the insurance industry. Headquartered in the United States, the company does business in over 100 countries with regional offices in London, Amsterdam, Dubai, Hong Kong, Singapore and Mexico City. For more information, visit

Copyright © 2023 by A.M. Best Company, Inc. and/or its affiliates.



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