Marks Brand’s Largest Collection Launch In Its History
Torrid, a direct-to-consumer apparel, intimates, and accessories brand in North America for women sizes 10 to 30, today announced the launch of the new Studio by Torrid, a versatile collection that pairs elevated professionalism with fashion and comfort. Built to meet growing customer demand, this marks the brand’s largest launch to-date, with over 60 pieces included within the collection. To celebrate the launch, and as part of Torrid’s continued commitment to helping and inspiring women, Torrid Foundation is granting $25,000 to Dress for Success® in honor of their 25th anniversary. This grant will further the Dress for Success mission to empower women to achieve economic independence by providing a network of support, professional attire, and development tools to help women thrive both in work and in life.
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Torrid introduces Studio by Torrid, a fashion collection for when work and life fit you perfectly (Photo: Business Wire)
As more women return to the office this fall, the call for business-comfortable fashion is answered by Torrid’s new collection that blends the brand’s expertise in quality and fit with comfort, fashion and the sophistication of professional style. Featuring workwear staples and beyond in new and expanded luxury fabrications and silhouettes, the collection includes these signature styles:
- Suiting, tops, blazers, pants, skirts and dresses made of elevated, refined wovens and wrinkle-resistant fabrications offering abundant stretch for extra comfort
- Blouses and shirts made of easy-to-care-for crepe and tissue jerseys
- Sweaters made of vegan cashmere
- New Wide Leg Trousers made of Studio Luxe Ponte and designed with the new Comfort Flex Waistband
- Trend-forward monochromatic pant suit sets offered in shades of periwinkle, emerald green, ruby red and more
“As a brand committed to empowering women, we set out to create a collection that offers Torrid customers fashion and comfort combined with a sexy, sophisticated fit for optimal confidence. Our customers want to get dressed up again and have been asking for polished styles to wear to work with versatility to wear out after…And Studio by Torrid is designed for just that,” says Lisa Harper, Chief Executive Officer, Torrid.
The Studio by Torrid Collection retails for $29.50–$109.50 and is available for purchase in Torrid stores nationwide and online at www.TORRID.com. Torrid’s in-store stylists are available for complimentary one-on-one fittings to outfit customers in looks from the new collection.
Torrid is a direct-to-consumer brand of apparel, intimates and accessories in North America targeting the 25- to 40-year-old woman who is curvy and wears sizes 10 to 30. Torrid is focused on fit and offers high quality products across a broad assortment that includes tops, bottoms, denim, dresses, intimates, activewear, footwear and accessories.