TDCX accelerates expansion with entry into South Korea; appoints Minjee Kim as VP Operations

TDCX Inc. (NYSE: TDCX), a digital customer experience solutions provider, today announced its entry into South Korea, adding another location to its extensive network in Asia. This is TDCX’s fourth new market in just two years.

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Mr Tony Bruno, Executive Vice President, North Asia and Business Strategy (Photo: Business Wire)

The move strengthens TDCX’s Korean language capabilities and enables the company to increase its share of the customer experience market in South Korea. Globally, the outsourced customer experience services market is expected to be worth US$100 billion by 2025¹.

Mr Tony Bruno, Executive Vice President, North Asia and Business Strategy, said, “South Korea is a fast-paced and dynamic market. Its population of close to 52 million are tech-savvy and among the fastest adopters of new trends, making it an exciting market for innovative products and services.

“At TDCX, we have been helping both established and disruptive companies expand into and entrench their position in new markets by delivering exceptional customer experiences. We do this by taking a data-driven approach to understanding consumer needs and preferences and combining that with technology and our team of talented individuals to develop strategic customer experience programmes. This translates to better outcomes for our clients in the form of greater customer satisfaction, increased sales and improved user experiences. We believe that our proven business model puts us in a strong position to help more brands build and strengthen their engagement with Korean consumers.”

To helm its South Korea office, TDCX has appointed Minjee Kim as its Vice President of Operations. Ms Kim has been managing Korean teams across Asia, including Thailand, Malaysia and China and is returning to South Korea to launch TDCX’s newest site. She will be responsible for overseeing site operations and championing training and talent development.

Ms Kim said, “The need for brands to have a strong customer experience strategy is more pertinent than ever. Brands that can deliver great, differentiated customer experiences will see better business outcomes. I look forward to helping more brands win the hearts of Korean consumers.”

TDCX is kickstarting its operations in Korea with three projects – two omnichannel customer experience projects, one for a gaming company and the other for a technology company, as well as a sales and marketing project for a professional social network.

TDCX expects to expand its team in South Korea to cater to demand from its global clients and other new economy players. Its office is conveniently located in Gangnam.

About TDCX Inc.

TDCX provides transformative digital CX solutions, enabling world-leading and disruptive brands to acquire new customers, to build customer loyalty and to protect their online communities.

TDCX helps clients achieve their customer experience aspirations by harnessing technology, human intelligence and its global footprint. It serves clients in fintech, gaming, technology, home sharing and travel, digital advertising and social media, streaming and e-commerce. TDCX’s expertise and strong footprint in Asia has made it a trusted partner for clients, particularly high-growth, new economy companies, looking to tap the region’s growth potential.

TDCX’s commitment to delivering positive outcomes for our clients extends to its role as a responsible corporate citizen. Its Corporate Social Responsibility programme focuses on positively transforming the lives of its people, its communities and the environment.

TDCX employs more than 14,000 employees across 26 campuses globally, specifically Singapore, where it is headquartered and Malaysia, Thailand, Philippines, Mainland China, Hong Kong, South Korea, Japan, India, Romania, Spain and Colombia. For more information, please visit: www.tdcx.com.

¹ According to Frost & Sullivan.

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