Ralph Lauren (NYSE: RL) today unveiled a groundbreaking apparel and textile innovation with Intelligent Insulation – a first-to-market, sustainably-minded temperature responsive fabric that adapts to cooler temperatures by expanding and creating a layer of insulation – that will be used to outfit Team USA for the Winter Games Opening Ceremonies.
Designed with a sustainable ethos, Intelligent Insulation expands the lifespan and use of a garment that might otherwise be appropriate for only a short, seasonal time-period. For the first time, a single item of apparel can transition through three-seasons, and from indoor to outdoor environments seamlessly, eliminating the need for multiple garments.
“The development and introduction of Intelligent Insulation reimagines what is possible in the apparel landscape. For the first time, you can have a singular item that provides incredible versatility and style, for a variety of temperatures, changing the way we can holistically think about the makeup of a consumer’s closet. As a longtime partner of Team USA, Ralph Lauren is proud to continually provide innovative and purposeful apparel to the world’s best athletes,” David Lauren, Chief Branding and Innovation Officer, Ralph Lauren.
Building on the Company’s ongoing commitment to investing in, developing and progressing revolutionary innovations in apparel, Ralph Lauren partnered with textile innovation company, Skyscrape, to bring the technology to market for Team USA’s Opening Ceremony Parade Uniform.
The Intelligent Insulation technology adapts to changes in air temperature around the wearer without the use of battery-powered or ‘wired’ technology. The fabric itself is comprised of two separate materials that expand or contract at different rates in response to temperature changes. As temperatures drop, the lengths of the two materials change differently causing the textile to constrict and bend – creating channels in the fabric structure to increase the amount of insulation provided by the garment. The state-of-art technology developed by Skyscrape required years of research and development, including the creation of bespoke machines and a proprietary production process that was initially supported by ARPA-E in the United States Department of Energy.
The Team USA Opening Ceremony Parade Uniform look is a modern and fresh take on sportswear and was created with sustainability in mind. The look includes an anorak, featuring Intelligent Insulation technology, a mid-layer jacket, pant, gloves and boot all including recycled polyester fiber made with post-consumer plastic bottles. Each item in the uniform is proudly manufactured in the United States.
“Ralph Lauren has defined American style for over five decades, and we’re thrilled that Team USA will once again wear this cutting-edge, sustainable and iconic apparel at the Olympic and Paralympic Games,” said Sarah Hirshland, Chief Executive Officer, U.S. Olympic & Paralympic Committee. “America’s elite athletes have worked a lifetime for the opportunity to represent the United States on the world stage. We thank Ralph Lauren for celebrating and supporting them, and for pushing the boundaries when developing apparel that serves a purpose for Team USA.”
Additionally, Ralph Lauren will debut a virtual reality content series that spotlights six Team USA athletes. Customers will be able to explore the technology through a headset or via an immersive in-store installation in select Ralph Lauren retail store locations.
Ralph Lauren is proud to be an Official Outfitter of Team USA since 2008. Unlike most other countries’ Olympic and Paralympic Teams, American athletes are not supported by federal funding. A portion of Ralph Lauren Team USA Collection sales support the United States Olympic and Paralympic Teams. The Opening Ceremony Parade Uniform will be available for purchase online at Ralphlauren.com and in select Ralph Lauren retail stores beginning on January 20th.
ABOUT RALPH LAUREN CORPORATION
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, footwear & accessories, home, fragrances and hospitality. For more than 50 years, Ralph Lauren has sought to inspire the dream of a better life through authenticity and timeless style. Its reputation and distinctive image have been developed across a wide range of products, brands, distribution channels and international markets. The Company’s brand names—which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children and Chaps, among others—constitute one of the world’s most widely recognized families of consumer brands. For more information, go to https://corporate.ralphlauren.com.
ABOUT DESIGN THE CHANGE
Design the Change, Ralph Lauren Corporation’s strategy, is both a commitment and a journey to create a positive impact in society. It is based on our belief that, together with our industry, we can deliver the change required for a more sustainable and equitable future for all. Design the Change is anchored in commitments that will drive progress across our three focus areas: Creating Timeless Style, Protecting the Environment and Championing Better Lives, and it is underpinned by ambitious goals that guide the Company’s work across citizenship and sustainability. Ralph Lauren is a signatory to the We Are Still In declaration and the UN Fashion Industry Charter for Climate Action, pledging to limit our emissions in line with the Paris Agreement goals. The Company is also a member of the G7 Fashion Pact, a group of fashion leaders working to stop global warming, restore biodiversity and protect the oceans. For more information, visit our Company website.
Senior Director, Global Brand Communications