2025 Thermos Cup Overseas Market Insight Report

Amidst the current trend toward healthy and convenient lifestyles, thermoses, as essential daily necessities, are experiencing continued market growth and the industry's prospects are widely optimistic. The "2025 Thermos Cup Overseas Market Insight Report" provides a comprehensive analysis of the global thermos cup market, providing valuable market information for relevant companies and investors.

1. Global Market Size and Growth Trends

In terms of market size, the global thermos cup market reached US$5.36 billion in 2024 and is projected to reach US$8.08 billion by 2032, with a compound annual growth rate of 5.36% from 2025 to 2032. Stainless steel, with its advantages of high tensile strength and excellent thermal insulation, holds a significant market share. The stainless Steel Thermos cup market was valued at US$1.2 billion in 2024 and is projected to reach US$2.5 billion by 2033, achieving a compound annual growth rate of 9.2%. In terms of global regional consumption of stainless steel thermoses, North America accounts for 30%, Asia-Pacific 40%, Europe 15%, Latin America 7%, and the Middle East and Africa 8%.

As the world's largest thermos producer and exporter, China holds a pivotal position in the global thermos market. In 2023, China's stainless steel thermos production reached 763 million units, with exports reaching 517 million, representing a 68% share. China's thermos industry is concentrated in the Yangtze River Delta and Pearl River Delta regions. For example, Yongkang, Zhejiang, is home to over 300 thermos companies and over 200 supporting manufacturers, with an annual output exceeding 600 million units. This has formed a complete industrial chain with strong production capacity advantages and industrial synergies.

2. Regional Market Characteristics and Potential

The thermos markets in different regions exhibit unique characteristics and potential.

(I) North American Market

In 2024, the North American thermos drinkware market will hold a dominant position, accounting for 34.5% of the global market share. The market size was $1.032 billion in 2023 and is projected to reach $1.456 billion by 2030, growing at a compound annual growth rate of 5%. The United States dominates the North American market, generating $810.8 million in revenue for its thermos market in 2023 and projected to reach $1.1342 billion by 2030, a compound annual growth rate of 4.9%. North American consumers, driven by frequent travel for work, education, or vacation, are increasingly turning to insulated drinkware to keep liquids warm and fresh, thereby staying hydrated. Furthermore, stringent environmental regulations and sustainability goals, coupled with a focus on simpler and more durable lifestyles, are driving the development of reusable consumer goods, fueling steady growth in the thermos market. Furthermore, the number of people participating in outdoor recreation in the United States reached 175.8 million, a 4.1% increase from the previous year. 57.3% of these individuals are aged 6 and above. The rigid demand for outdoor activities is driving demand for thermos products, such as large-capacity, shatter-resistant cups.

(II) Asia-Pacific MarketAs one of the fastest-growing markets globally, the Asia-Pacific region will reach US$608.7 million in 2023 and is projected to reach US$995.9 million by 2030, growing at a compound annual growth rate of 7.3%. China holds a significant share of the Asia-Pacific market. Revenue from the Chinese thermos market reached US$195 million in 2023 and is projected to reach US$299.2 million by 2030, a compound annual growth rate of 6.3%. Rising living standards and health awareness in the Asia-Pacific region have significantly stimulated demand for thermos. For example, in Southeast Asian countries such as Vietnam and Malaysia, the rise of coffee culture has doubled demand for cold brew coffee cups. In China, consumer demand for Thermos Cups is not only driven by thermal insulation performance, but also by product design and customization.

(III) European MarketEuropean consumers value the design and quality of thermos cups. Across Europe, Germany and the UK dominate consumer spending. The European market is also highly interested in environmentally friendly products, creating market opportunities for thermoses using environmentally friendly materials and production processes. Although Europe currently holds a smaller share of the global thermos market than North America and Asia-Pacific, the market potential is significant as consumers' pursuit of health and quality of life continues to rise.

(IV) Emerging Markets (Middle East, Africa, and South America)Demand for thermoses is gradually increasing in emerging markets such as the Middle East, Africa, and South America. These markets prioritize value for money. For example, in Saudi Arabia, orders for high-end gift boxes have increased by 40% year-over-year, with Middle Eastern customers willing to pay a 30% premium for customized products like engraving and totems. In Chile, sales of portable thermoses have grown by 70% in South America. With economic development and rising living standards in these regions, demand for everyday items like thermoses will continue to grow. Furthermore, the rapid penetration of online channels in these emerging markets offers Chinese thermos companies new avenues for market expansion.

3. Consumer Demand and Behavior Insights

Consumer demand for thermoses varies across multiple dimensions, and purchasing behavior is influenced by a variety of factors.

(I) Application Scenario Segmentation

From an application scenario perspective, the commercial sector holds a large market share due to strong demand from students and professionals. Students need thermoses to keep their drinks warm during the school day, while professionals also want to enjoy drinks at the right temperature at any time at work. Furthermore, with increasing participation in outdoor activities such as hiking, cycling, and running, demand for outdoor thermoses is expected to grow at a compound annual growth rate of 7.3% from 2025 to 2030. Outdoor consumers have high expectations for thermoses' capacity, drop resistance, and portability. Furthermore, the home thermos market is also not to be overlooked, with families placing particular emphasis on design and ease of use.

(II) Generational DifferencesThe demand for thermoses varies significantly across age groups. Younger users seek intelligent features, such as thermoses with integrated temperature sensors and GPS positioning. Smart products like Midea's "Smart Drinking System" have increased product value, resulting in a 280% increase in average order value. Young consumers also prioritize stylish and personalized product designs, as well as their ability to integrate with online platforms like social media, allowing them to showcase their lifestyles by sharing user experiences. Seniors, on the other hand, prioritize material safety and ease of use. They prefer thermoses that are simple to operate, easy to carry and open, and made of harmless materials.

(III) Channel Migration

In terms of sales channels, online sales are projected to account for 45% of sales by 2025, up from 38% in 2020. Social media marketing has significantly influenced consumer purchasing decisions, with platforms like TikTok and Instagram becoming key platforms for brand exposure. For example, Shenzhen-based Meoky partnered with over 40,000 influencers, driving sales growth of over 50%. Brands attract consumer attention and generate purchase desire by showcasing product features, usage scenarios, and user reviews on social media. Furthermore, the convenience, extensive product selection, and personalized recommendations of online channels are driving a growing number of consumers to purchase thermoses online. However, offline channels such as supermarkets and hypermarkets will still hold 39.2% of the market share in 2024. Consumers' preference for physical selection means that offline channels remain a key purchasing channel.

4. Industry Competition Landscape and Innovation Directions

(I) Brand Stratification

The thermos bottle industry is highly competitive, exhibiting a distinct brand stratification pattern.

High-end Market: Foreign brands such as Thermos and Tiger hold 42% of the high-end market share, with gross profit margins exceeding 50%. Leveraging advanced technology, high-quality materials, and strong brand reputation, they have built a solid technological barrier. These brands prioritize R&D investment, continuously launching innovative products to meet the high-end consumer demand for quality and functionality.

Mid-end Market: Domestic brands such as Hals and Fuguang have captured 35% of the mid-end market share through high-cost-performance strategies. However, this market is plagued by significant homogeneity, with many brands offering similar features and designs, and competition primarily focused on price. Chinese brands face competition from renowned international brands in the international market, while also having to address trade barriers and improve brand awareness. Therefore, strengthening localized marketing and compliance efforts has become a key strategy for Chinese brands competing in the international market.

(II) Technological Innovation and Product UpgradesSmart Transformation: With the continuous advancement of technology, the trend toward smart thermoses is becoming increasingly clear. In addition to the aforementioned features like temperature monitoring and app connectivity, some smart thermoses also offer water reminders and water intake tracking, meeting consumers' needs for healthy lifestyle management. This smart transformation not only increases product value but also provides users with a brand-new user experience, enhancing brand loyalty.

Environmental Trends: Growing consumer awareness of environmental protection is driving the thermos industry towards environmentally friendly practices. The adoption of biodegradable materials and circular production processes is accelerating, and green certification has become a key requirement for exporting to markets like the EU. Using environmentally friendly materials to manufacture thermoses not only meets consumer demand for eco-friendly products but also helps companies establish a positive brand image and enhance their competitiveness in the international market. For example, some brands have introduced thermoses made from recyclable stainless steel, reducing their environmental impact.

5. Future Trends and Strategic Recommendations

(I) Future Trends

Growing Demand in Specific Scenarios: Demand for specific scenarios, such as car thermoses and mother-and-baby thermoses, will continue to grow. With the accelerating pace of life and the diversification of lifestyles, the demand for specialized thermoses for different scenarios will continue to increase. For example, car thermoses require designs suitable for in-car use, such as a body shape that easily fits in a car's cup holder and features leak-proof features. Mother-and-baby thermoses require precise water temperature control to ensure safety and convenience during operations like preparing milk.

Unleashing Potential in the Personalized Customization and Gift Markets: Consumers' preference for personalized products continues to rise, and the market for customized thermoses holds broad potential. Brands can meet consumers' individual needs by offering customized services, such as engraving or printing on thermoses. Demand for thermoses in the gift market is also increasing. Holiday-themed and co-branded products are attracting consumers to purchase for holiday gifts or personal use. For example, the Barbie co-branded thermoses leverage the influence of renowned brands to boost product sales and brand awareness.

(II) Strategic RecommendationsDeepen cross-border e-commerce deployment: Companies should fully leverage cross-border e-commerce platforms and independent websites to expand sales channels. Independent websites allow companies to better showcase their brand image and product features, collect user data, and implement targeted marketing. Furthermore, localized warehousing can be leveraged to reduce logistics costs, improve delivery efficiency, and enhance customer satisfaction. For example, some companies establish overseas warehouses in target markets, pre-storing goods locally. This allows for rapid delivery when orders arrive, shortening delivery times.

Develop smart ecosystems with technology companies: Collaborate with technology companies to develop smart ecosystems and build a "product + service" closed loop. Through collaboration with technology companies, companies can apply advanced technologies to thermos products, achieving intelligent upgrades. Furthermore, offering related services around thermos products, such as healthy drinking recommendations and exercise and hydration management, can enhance user retention. For example, Midea partnered with a technology company to launch a "smart drinking system" that includes not only a smart thermos but also a mobile app, providing users with comprehensive healthy drinking services.

Strengthen regional differentiation strategies: Develop differentiated market strategies based on the characteristics of different regional markets. In the European and American markets, we focus on high-end and environmentally friendly concepts to meet consumers' pursuit of quality and environmental protection. In emerging markets, we focus on cost-effectiveness and functional innovation, attracting consumers with high-cost products. At the same time, we develop products with targeted functions based on local market needs. For example, in the Middle East market, we launched high-end gift boxed thermos bottles to meet local consumers' demand for gifts. In the Southeast Asian market, we promote thermos products with excellent cold-retention performance based on local climate characteristics.

Media Contact
Company Name: Yongkang Toptrue Houseware Co., Ltd.
Email: Send Email
Phone: 0086-13857957906
Address:68# Dangui Road
City: Yongkang
State: Zhejiang
Country: China
Website: https://www.toptruebottle.com/