SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
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FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of
the Securities Exchange Act of 1934
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Date of Report
(Date of earliest
event reported): July 25, 2002
FRESH BRANDS, INC.
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(Exact name of registrant as specified in its charter)
Wisconsin 0-549 39-2019963
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(State or other (Commission File (IRS Employer
jurisdiction of Number) Identification No.)
incorporation)
2215 Union Avenue, Sheboygan, Wisconsin 53081
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(Address of principal executive offices, including zip code)
(920) 457-4433
(Registrant's telephone number)
Item 9. Regulation FD Disclosure.
On July 25, 2002, the Registrant issued a press release. A copy of such
press release is filed as Exhibit 99.1 and is incorporated by reference herein.
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of
1934, the Registrant has duly caused this report to be signed on its behalf by
the undersigned hereunto duly authorized.
FRESH BRANDS, INC.
Date: July 25, 2002 By: /s/ Armand C. Go
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Armand C. Go
Chief Financial Officer, Vice
President, Secretary and
Treasurer