UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, DC 20549
FORM 8-K
CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
Date of Report
(Date of earliest event reported) March 31, 2004
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1-13859
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Commission File Number
AMERICAN GREETINGS CORPORATION
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(Exact name of registrant as specified in Charter)
Ohio 34-0065325
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(State or other jurisdiction of (I.R.S. Employer Identification No.)
incorporation or organization)
One American Road, Cleveland, Ohio 44144
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(Address of principal executive Offices) (Zip Code)
(216) 252-7300
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Registrant's telephone number, including
area code
ITEM 7. Financial Statements and Exhibits.
c) Exhibits.
The following is furnished as an Exhibit to this Report.
Exhibit 99(a) - Earnings Release - Fourth Quarter Ended February 29, 2004.
ITEM 12. Results of Operations and Financial Condition.
On March 31, 2004, American Greetings Corporation ("the Corporation") reported
its results for the twelve months and fourth quarter ended February 29, 2004.
The Corporation's earnings release for the twelve months and fourth quarter
ended February 29, 2004 is furnished as Exhibit 99(a) to this Form 8-K.
The earnings release contains non-GAAP financial measures. For purposes of
Regulation G, a non-GAAP financial measure is a numerical measure of a
registrant's historical or future financial performance, financial position or
cash flows that excludes amounts, or is subject to adjustments that have the
effect of excluding amounts, that are included in the most directly comparable
measure calculated and presented in accordance with GAAP in the statement of
income, balance sheet or statement of cash flows (or equivalent statements) of
the issuer; or includes amounts, or is subject to adjustments that have the
effect of including amounts, that are excluded from the most directly comparable
measure so calculated and presented. In this regard, GAAP refers to generally
accepted accounting principles in the United States. Pursuant to the
requirements of Regulation G, the Corporation has provided reconciliations
within the earnings release of the non-GAAP financial measures to the most
directly comparable GAAP financial measures.
SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.
AMERICAN GREETINGS CORPORATION
By /s/ Joseph B. Cipollone
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Joseph B. Cipollone
Vice President
Corporate Controller
Chief Accounting Officer
March 31, 2004
EXHIBIT INDEX
Exhibit
No.
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99(a) Earnings Release - Fourth Quarter Ended February 29, 2004.