Ownership Submission
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
Collins Steven A
  2. Issuer Name and Ticker or Trading Symbol
ExactTarget, Inc. [ET]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
Chief Financial Officer
(Last)
(First)
(Middle)
20 NORTH MERIDIAN STREET, SUITE 200
3. Date of Earliest Transaction (Month/Day/Year)
07/18/2013
(Street)

INDIANAPOLIS, IN 46204
4. If Amendment, Date Original Filed(Month/Day/Year)
07/12/2013
6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 07/18/2013   D   6,250 (1) D $ 33.75 18,750 D  
Common Stock 07/18/2013   D   18,750 D (2) 0 D  

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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(Month/Day/Year)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Employee Stock Option (right to buy) $ 7.7 07/18/2013   D     237,500   (3) 06/19/2021 Common Stock 237,500 $ 26.05 100,000 D  
Employee Stock Option (right to buy) $ 7.7 07/18/2013   D     100,000   (4) 06/19/2021 Common Stock 100,000 (4) 0 D  
Employee Stock Option (right to buy) $ 15 07/18/2013   D     29,166   (5) 02/28/2022 Common Stock 29,166 $ 18.75 20,834 D  
Employee Stock Option (right to buy) $ 15 07/18/2013   D     20,834   (6) 02/28/2022 Common Stock 20,834 (6) 0 D  
Employee Stock Option (right to buy) $ 22.1 07/18/2013   D     16,666   (7) 02/26/2023 Common Stock 16,666 $ 11.65 33,334 D  
Employee Stock Option (right to buy) $ 22.1 07/18/2013   D     33,334   (8) 02/26/2023 Common Stock 33,334 (8) 0 D  

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
Collins Steven A
20 NORTH MERIDIAN STREET
SUITE 200
INDIANAPOLIS, IN 46204
      Chief Financial Officer  

Signatures

 /s/ Brent D. Mosby, attorney-in-fact for Steven A. Collins   07/29/2013
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) Represents restricted stock units disposed of pursuant to a merger agreement between ExactTarget, Inc., salesforce.com, inc. and Excalibur Acquisition Corp.
(2) Represents restricted stock units disposed of pursuant to a merger agreement between ExactTarget, Inc., salesforce.com, inc. and Excalibur Acquisition Corp. These restricted stock units, which provided for vesting in four equal annual installments beginning February 26, 2014, were assumed by salesforce.com, inc. in the merger and replaced with 15,700 restricted stock units of salesforce.com, inc. that will vest in three equal annual installments beginning on February 26, 2014.
(3) This option grant, which provided that 100,000 options would vest and become exercisable on June 20, 2012 and 300,000 options would vest and become exercisable in thirty-six equal monthly installments beginning on July 20, 2012, was cancelled in the merger in exchange for a cash payment of $6,186,875 representing the difference between the exercise price of the option and the market value of the underlying ExactTarget, Inc. common stock on the effective date of the merger ($33.75 per share).
(4) This option grant, which provided that 100,000 options would vest and become exercisable on June 20, 2012 and 300,000 options would vest and become exercisable in thirty-six equal monthly installments beginning on July 20, 2012, was assumed by salesforce.com, inc. in the merger and replaced with an option to purchase 83,735 shares of salesforce.com, inc. common stock for $9.20 per share.
(5) This option grant, which provided that 12,500 options would vest and become exercisable on March 1, 2013 and 37,500 options would vest and become exercisable in thirty-six equal monthly installments beginning on April 1, 2013, was cancelled in the merger in exchange for a cash payment of $546,862.50 representing the difference between the exercise price of the option and the market value of the underlying ExactTarget, Inc. common stock on the effective date of the merger ($33.75 per share).
(6) This option grant, which provided that 12,500 options would vest and become exercisable on March 1, 2013 and 37,500 options would vest and become exercisable in thirty-six equal monthly installments beginning on April 1, 2013, was assumed by salesforce.com, inc. in the merger and replaced with an option to purchase 17,445 shares of salesforce.com, inc. common stock for $17.92 per share.
(7) This option grant, which provided that one-fourth would vest and become exercisable on February 26, 2014 and three-fourths would vest and become exercisable in thirty-six equal monthly installments beginning on March 26, 2014, was cancelled in the merger in exchange for a cash payment of $194,158.90 representing the difference between the exercise price of the option and the market value of the underlying ExactTarget, Inc. common stock on the effective date of the merger ($33.75 per share).
(8) This option grant, which provided that one-fourth would vest and become exercisable on February 26, 2014 and three-fourths would vest and become exercisable in thirty-six equal monthly installments beginning on March 26, 2014, was assumed by salesforce.com, inc. in the merger and replaced with an option to purchase 27,912 shares of salesforce.com, inc. common stock for $26.40 per share.

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