zk1008552.htm


SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
FORM 6-K
 
REPORT OF FOREIGN PRIVATE ISSUER
PURSUANT TO RULE 13a-16 OR 15a-16 OF
THE SECURITIES EXCHANGE ACT OF 1934
 
Report on Form 6-K dated July 22, 2010
 
Partner Communications Company Ltd.
(Translation of Registrant’s Name Into English)
 
8 Amal Street
Afeq Industrial Park
Rosh Ha’ayin 48103
Israel
                       
(Address of Principal Executive Offices)
 
(Indicate by check mark whether the registrant files or will file annual reports
 under cover of Form 20-F or Form 40-F.)
 
Form 20-F x   Form 40-F o
 
(Indicate by check mark whether the registrant by furnishing the
 information contained in this Form is also thereby furnishing the information to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.)
 
Yes o   No x
 
(If “Yes” is marked, indicate below the file number assigned to the
registrant in connection with Rule 12g3-2(b): 82-               )
 
This Form 6-K is incorporated by reference into the Company’s Registration Statements on Form S-8 filed with the Securities and Exchange Commission on December 4, 2002 (Registration No. 333-101652), September 5, 2006 (Registration No. 333-137102) and on September 11, 2008 (Registration No. 333-153419)
 
Enclosure:
Partner Communications announces the appointment of Mr. David Arbel as V.P Operations
 
 
 

 
 
 
 
PARTNER COMMUNICATIONS ANNOUNCES THE
APPOINTMENT OF MR. DAVID ARBEL AS V.P OPERATIONS
 
ROSH HA'AYIN, Israel, July 21, 2010 - Partner Communications Company Ltd. ("Partner" or "the Company") (NASDAQ and TASE: PTNR), a leading Israeli communications operator, announces the appointment of Mr. David Arbel as the Company’s Vice President of Operations, replacing Mr. Chaim Beker, who has decided to retire.
 
David Arbel will join the company on August 1, and assume his responsibility on October 1. Mr. Beker will remain with the company during the transition period to ensure a smooth transition.
 
Over the past 3 years, Mr. Arbel served as the Head of ZIM Ship management Directorate and was responsible for the fleet management, technical array and the logistical supply chain, supporting the fleet in Israel and worldwide.
 
In 2007, David Arbel retired from the Israeli Defense Forces (IDF) at a rank of colonel after serving in various operational, logistical and technology engineering command positions.
 
Mr. David Arbel has a BSc in Mechanical Engineering and MBA from the Technion, Israel Institute of Technology. In addition, he has M.A in Political Science from the University of Haifa.
 
Mr. David Avner, Partner's CEO said: "I warmly welcome Mr. David Arbel and would like also to take this opportunity to thank my colleague Mr. Chaim Beker, who was part of the Company's founding team and orchestrated key processes throughout the years, for his remarkable contribution and excellent leadership he provided to the unprecedented success of Partner. I wish Chaim all the best in his future endeavors and I wish David great success in his new position"

 
2

 
 
Forward-Looking Statements
 
This press release includes forward-looking statements within the meaning of Section 27A of the US Securities Act of 1933, as amended, Section 21E of the US Securities Exchange Act of 1934, as amended, and the safe harbor provisions of the US Private Securities Litigation Reform Act of 1995. Words such as "believe", "anticipate", "expect", "intend", "seek", "will", "plan", "could", "may", "project", "goal", "target" and similar expressions often identify forward-looking statements but are not the only way we identify these statements. All statements other than statements of historical fact included in this press release regarding our future performance, plans to increase revenues or margins or preserve or expand market share in existing or new markets, reduce expenses and any statements regarding other future events or our future prospects, are forward-looking statements.
 
We have based these forward-looking statements on our current knowledge and our present beliefs and expectations regarding possible future events. These forward-looking statements are subject to risks, uncertainties and assumptions about Partner, consumer habits and preferences in cellular telephone usage, trends in the Israeli telecommunications industry in general, the impact of current global economic conditions and possible regulatory and legal developments. For a description of some of the risks we face, see "Item 3D. Key Information - Risk Factors", "Item 4 - Information on the Company", "Item 5 - Operating and Financial Review and Prospects", "Item 8A. - Consolidated Financial Statements and Other Financial Information - Legal and Administrative Proceedings" and "Item 11. Quantitative and Qualitative Disclosures about Market Risk" in the form 20-F filed with the SEC on March 22, 2010. In light of these risks, uncertainties and assumptions, the forward-looking events discussed in this press release might not occur, and actual results may differ materially from the results anticipated. We undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
 
 
3

 
 
About Partner Communications
 
Partner Communications Company Ltd. ("Partner") is a leading Israeli provider of telecommunications services (cellular, fixed-line telephony and internet services) under the orange™ brand. The Company provides mobile communications services to over 3 million subscribers in Israel (as of March 31, 2010). Partner’s ADSs are quoted on the NASDAQ Global Select Market™ and its shares are traded on the Tel Aviv Stock Exchange (NASDAQ and TASE: PTNR).

Partner is an approximately 45%-owned subsidiary of Scailex Corporation Ltd. ("Scailex"). Scailex's shares are traded on the Tel Aviv Stock Exchange under the symbol SCIX and are quoted on "Pink Quote" under the symbol SCIXF.PK. Scailex currently operates in two major domains of activity in addition to its holding in Partner (after selling "Dynamic", a chain of retail stores and booths to Cellcom on April 1, 2010) : (1) the sole import, distribution and maintenance of Samsung mobile handset and accessories products primarily to the major cellular operators in Israel (2) management of its financial assets.
 
For more information about Scailex, see http://www.scailex.com.
 
For more information about Partner, see http://www.orange.co.il/investor_site.
 
Contacts:
 
Mr. Emanuel Avner
Chief Financial Officer
Tel:           +972-54-7814951
Fax:           +972-54-7815961
E-mail: emanuel.avner@orange.co.il
Mr. Oded Degany
V. P. Corporate Development, Regulation and IRO
Tel:           +972-54-7814151
Fax:           +972-54 -7814161
E-mail: oded.degany@orange.co.il

 
4

 
 
SIGNATURES
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this Current Report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
  Company Name  
       
 
By:
/s/  Emanuel Avner  
    Name:  Emanuel Avner  
    Title: Chief Financial Officer  
       
Dated: July 22, 2010
 
5