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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                               ___________________


                                    FORM 8-K

                                 CURRENT REPORT
                       PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

                Date of Report (Date of earliest event reported):
                                September 8, 2004


                       THE CHEESECAKE FACTORY INCORPORATED
             (Exact Name of Registrant as Specified in its Charter)


               Delaware                 0-20574                51-0340466
(State or other jurisdiction    (Commission File Number)     (IRS Employer
     of incorporation)                                      Identification No.)

                                26950 Agoura Road
                        Calabasas Hills, California 91301
               (Address of principal executive offices) (Zip Code)

               Registrant's telephone number, including area code:
                                 (818) 871-3000

                                 Not Applicable
          (Former name or former address, if changed since last report)

Check  the  appropriate  box  below  if the  Form  8-K  filing  is  intended  to
simultaneously  satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):

|_|  Written  communications  pursuant to Rule 425 under the  Securities Act (17
     CFR 230.425)
|_|  Soliciting  material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
     240.14a-12)
|_|  Pre-commencement   communications  pursuant  to  Rule  14d-2(b)  under  the
     Exchange Act (17 CFR 240.14.d-2(b))
|_|  Pre-commencement   communications  pursuant  to  Rule  13e-4(c)  under  the
     Exchange Act (17 CFR 240.13e-4(c))

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SECTION 7.0 - REGULATION FD

ITEM 7.01     REGULATION FD DISCLOSURE

     On September 8, 2004, The Cheesecake  Factory  Incorporated  issued a press
release  entitled  "The  Cheesecake  Factory  To  Present at the Banc of America
Securities  Investment  Conference".  A copy of the press release is attached as
Exhibit 99.1.


SECTION 9.0 - FINANCIAL STATEMENTS AND EXHIBITS

ITEM 9.1      FINANCIAL STATEMENTS AND EXHIBITS

              (c) Exhibits
                  99.1   Press release dated September 8, 2004.

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                                   SIGNATURES

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

Date:    September 8, 2004                  THE CHEESECAKE FACTORY INCORPORATED



                                            By:  /s/ MICHAEL J. DIXON
                                                 -----------------------------
                                                 Michael J. Dixon
                                                 Senior Vice President and
                                                 Chief Financial Officer


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                                  EXHIBIT INDEX

      Exhibit            Description
---------------------    ------------------------------------------------------
        99.1             Press Release dated September 8, 2004 entitled
                         "The Cheesecake Factory To Present at the
                         Banc of America Securities Investment Conference".


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