UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 13F FORM 13F COVER PAGE Report for the Quarter Ended March 31, 2013 AMERICAN FINANCIAL GROUP, INC. 301 East Fourth Street, Cincinnati, Ohio 45202 ------------------------------------------------------------------------- (Name and Address of Institutional Investment Manager Filing this Report) Form 13F File Number: 28-4389 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Brian S. Hertzman Assistant Vice President and Controller (513) 579-2153 ----------------------------------------------- (Name, Title and Phone Number of Person Signing this Report on Behalf of Reporting Manager) Signature: /s/Brian S. Hertzman Cincinnati, Ohio May 15, 2013 ---------------------------- Brian S. Hertzman Assistant Vice President and Controller Report Type: [X] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. FORM 13F SUMMARY PAGE --------------------- Number of Other Included Managers: 2 ----------- Form 13F Information Table Entry Total: 179 ----------- Form 13F Information Table Value Total (thousands): $1,043,195 ----------- Name and 13F file numbers of all Institutional Investment Managers with respect to which this schedule is filed (other than American Financial Group, Inc.): Number 13F File Number Name of Subsidiary ------ --------------- ------------------------------------ 1. 28-498 Great American Insurance Company 2. Unassigned Great American Life Insurance Company FORM 13F INFORMATION TABLE Column 4: Column 5: Column 8: Column 2: Market Shares or Column 6: Column 7: Voting Authority Column 1: Title of Column 3: Value Principal Investment Other --------------------------- Name of Issuer Class CUSIP (000's) Amount Discretion Managers Sole Shared None -------------- ---------------- ----------- --------- ------------ ---------- -------- ---------- ------ --------- HOLDINGS OF GREAT AMERICAN INSURANCE COMPANY -------------------------------------------- AIR PRODS & CHEMS INC COM 009158 10 6 11,986 137,584SH Defined 1 137,584 ANWORTH MORTGAGE ASSET CP COM 037347 10 1 791 125,000SH Defined 1 125,000 APPLE INC COM 037833 10 0 5,976 13,500SH Defined 1 13,500 ARCH COAL INC COM 039380 10 0 4,045 745,000SH Defined 1 745,000 BANK OF AMERICA CORPORATION COM 060505 10 4 7,407 608,120SH Defined 1 608,120 BEST BUY INC COM 086516 10 1 1,723 77,800SH Defined 1 77,800 CAPITAL BK FINL CORP CL A COM 139794 10 1 2,772 161,810SH Defined 1 161,810 CAPITOL FED FINL INC COM 14057J 10 1 435 36,000SH Defined 1 36,000 CHEVRON CORP NEW COM 166764 10 0 7,284 61,300SH Defined 1 61,300 CITIGROUP INC COM NEW 172967 42 4 12,166 275,000SH Defined 1 275,000 COACH INC COM 189754 10 4 5,099 102,000SH Defined 1 102,000 COMCAST CORP NEW CL A 20030N 10 1 8,543 203,500SH Defined 1 203,500 DELTA AIR LINES INC DEL COM NEW 247361 70 2 680 41,216SH Defined 1 41,216 ELLINGTON FINANCIAL LLC COM 288522 30 3 7,739 312,700SH Defined 1 312,700 EMERSON ELEC CO COM 291011 10 4 7,542 135,000SH Defined 1 135,000 EXONE CO COM 302104 10 4 445 13,285SH Defined 1 13,285 FIRST FINL BANCORP OH COM 320209 10 9 3,531 220,000SH Defined 1 220,000 FLAGSTAR BANCORP INC COM PAR .001 337930 70 5 3,942 283,010SH Defined 1 283,010 FULL HOUSE RESORTS INC COM 359678 10 9 99 35,331SH Defined 1 35,331 GENERAL ELECTRIC CO COM 369604 10 3 10,751 465,000SH Defined 1 465,000 GENERAL MTRS CO COM 37045V 10 0 487 17,500SH Defined 1 17,500 HANMI FINL CORP COM NEW 410495 20 4 1,687 105,413SH Defined 1 105,413 HEINZ H J CO COM 423074 10 3 15,014 207,750SH Defined 1 207,750 HEWLETT PACKARD CO COM 428236 10 3 13,899 583,000SH Defined 1 583,000 HOMESTREET INC COM 43785V 10 2 1,787 80,000SH Defined 1 80,000 HUNTINGTON INGALLS INDS INC COM 446413 10 6 1,067 20,000SH Defined 1 20,000 INSTEEL INDUSTRIES INC COM 45774W 10 8 402 24,609SH Defined 1 24,609 INTEL CORP COM 458140 10 0 11,551 529,000SH Defined 1 529,000 INTERPUBLIC GROUP COS INC COM 460690 10 0 65 5,000SH Defined 1 5,000 JPMORGAN CHASE & CO COM 46625H 10 0 16,136 340,000SH Defined 1 340,000 JOHNSON & JOHNSON COM 478160 10 4 19,649 241,000SH Defined 1 241,000 KELLOGG CO COM 487836 10 8 14,101 218,850SH Defined 1 218,850 KIMBERLY CLARK CORP COM 494368 10 3 19,596 200,000SH Defined 1 200,000 KOHLS CORP COM 500255 10 4 13,378 290,000SH Defined 1 290,000 KRAFT FOODS GROUP INC COM 50076Q 10 6 3,835 74,416SH Defined 1 74,416 LEUCADIA NATL CORP COM 527288 10 4 209 7,633SH Defined 1 7,633 LINCOLN NATL CORP IND COM 534187 10 9 1,631 50,000SH Defined 1 50,000 LOCKHEED MARTIN CORP COM 539830 10 9 2,944 30,500SH Defined 1 30,500 LOWES COS INC COM 548661 10 7 1,213 32,000SH Defined 1 32,000 MYR GROUP INC DEL COM 55405W 10 4 9,446 384,615SH Defined 1 384,615 MEDTRONIC INC COM 585055 10 6 4,696 100,000SH Defined 1 100,000 MERCK & CO INC NEW COM 58933Y 10 5 11,094 251,000SH Defined 1 251,000 METLIFE INC COM 59156R 10 8 5,741 151,000SH Defined 1 151,000 MICROSOFT CORP COM 594918 10 4 18,636 651,500SH Defined 1 651,500 MONDELEZ INTL INC CL A 609207 10 5 6,835 223,250SH Defined 1 223,250 MOTRICITY INC COM 620107 10 2 21 56,525SH Defined 1 56,525 NATIONAL BK HLDGS CORP CL A 633707 10 4 1,830 100,000SH Defined 1 100,000 NATIONAL INTERSTATE CORP COM 63654U 10 0 305,796 10,200,000SH Defined 1 10,200,000 NEW YORK CMNTY BANCORP INC COM 649445 10 3 5,023 350,000SH Defined 1 350,000 OMNICOM GROUP INC COM 681919 10 6 5,713 97,000SH Defined 1 97,000 OMEROS CORP COM 682143 10 2 420 102,040SH Defined 1 102,040 PNC FINL SVCS GROUP INC COM 693475 10 5 3,990 60,000SH Defined 1 60,000 PEOPLES UNITED FINANCIAL INC COM 712704 10 5 11,139 830,000SH Defined 1 830,000 PEPSICO INC COM 713448 10 8 17,013 215,050SH Defined 1 215,050 PFIZER INC COM 717081 10 3 12,063 418,000SH Defined 1 418,000 PROCTER & GAMBLE CO COM 742718 10 9 10,018 130,000SH Defined 1 130,000 PRUDENTIAL FINL INC COM 744320 10 2 4,690 79,500SH Defined 1 79,500 RAYTHEON CO COM NEW 755111 50 7 4,439 75,500SH Defined 1 75,500 REVOLUTION LIGHTING TECHNOLO COM 76155G 10 7 4,487 2,136,752SH Defined 1 2,136,752 STAPLES INC COM 855030 10 2 3,355 250,000SH Defined 1 250,000 TARGET CORP COM 87612E 10 6 9,583 140,000SH Defined 1 140,000 3M CO COM 88579Y 10 1 12,917 121,500SH Defined 1 121,500 TORTOISE ENERGY CAP CORP COM 89147U 10 0 842 25,800SH Defined 1 25,800 UNITED CONTL HLDGS INC COM 910047 10 9 4,162 130,024SH Defined 1 130,024 VERISK ANALYTICS INC CL A 92345Y 10 6 36,189 587,291SH Defined 1 587,291 WAL-MART STORES INC COM 931142 10 3 8,980 120,000SH Defined 1 120,000 WALGREEN CO COM 931422 10 9 11,753 246,500SH Defined 1 246,500 WASTE MGMT INC DEL COM 94106L 10 9 18,033 459,900SH Defined 1 459,900 WELLS FARGO & CO NEW COM 949746 10 1 12,577 340,000SH Defined 1 340,000 HOLDINGS OF GREAT AMERICAN LIFE INSURANCE COMPANY --------------------------- AIR PRODS & CHEMS INC COM 009158 10 6 4,792 55,000SH Defined 2 55,000 ALLIANCE RES PARTNER L P UT LTD PART 01877R 10 8 3,256 51,119SH Defined 2 51,119 ANNALY CAP MGMT INC COM 035710 40 9 1,271 80,000SH Defined 2 80,000 ANWORTH MORTGAGE ASSET CP COM 037347 10 1 791 125,000SH Defined 2 125,000 APPLE INC COM 037833 10 0 5,976 13,500SH Defined 2 13,500 BP PLC SPONSORED ADR 055622 10 4 8,047 190,000SH Defined 2 190,000 BEST BUY INC COM 086516 10 1 687 31,000SH Defined 2 31,000 CAPITAL BK FINL CORP CL A COM 139794 10 1 4,796 280,000SH Defined 2 280,000 CISCO SYS INC COM 17275R 10 2 8,358 400,000SH Defined 2 400,000 CITIGROUP INC COM NEW 172967 42 4 5,751 130,000SH Defined 2 130,000 DELTA AIR LINES INC DEL COM NEW 247361 70 2 443 26,829SH Defined 2 26,829 DEX ONE CORP COM 25212W 10 0 18 10,772SH Defined 2 10,772 ELLINGTON FINANCIAL LLC COM 288522 30 3 17,354 701,153SH Defined 2 701,153 EXONE CO COM 302104 10 4 1,106 33,000SH Defined 2 33,000 FLAGSTAR BANCORP INC COM PAR .001 337930 70 5 3,942 283,010SH Defined 2 283,010 FULL HOUSE RESORTS INC COM 359678 10 9 89 31,617SH Defined 2 31,617 GENERAL MTRS CO COM 37045V 10 0 487 17,500SH Defined 2 17,500 HANMI FINL CORP COM NEW 410495 20 4 2,754 172,115SH Defined 2 172,115 HEWLETT PACKARD CO COM 428236 10 3 5,817 244,000SH Defined 2 244,000 HOMESTREET INC COM 43785V 10 2 5,362 240,000SH Defined 2 240,000 INSTEEL INDUSTRIES INC COM 45774W 10 8 363 22,216SH Defined 2 22,216 LEUCADIA NATL CORP COM 527288 10 4 228 8,315SH Defined 2 8,315 LINCOLN NATL CORP IND COM 534187 10 9 5,544 170,000SH Defined 2 170,000 MARATHON OIL CORP COM 565849 10 6 7,418 220,000SH Defined 2 220,000 METLIFE INC COM 59156R 10 8 11,090 291,700SH Defined 2 291,700 MOTRICITY INC COM 620107 10 2 31 84,788SH Defined 2 84,788 NATIONAL BK HLDGS CORP CL A 633707 10 4 2,745 150,000sH Defined 2 150,000 OMEROS CORP COM 682143 10 2 631 153,061SH Defined 2 153,061 PHARMACYCLICS INC COM 716933 10 6 1,608 20,000SH Defined 2 20,000 PRUDENTIAL FINL INC COM 744320 10 2 11,769 199,500SH Defined 2 199,500 RESEARCH IN MOTION LTD COM 760975 10 2 506 35,000SH Defined 2 35,000 REVOLUTION LIGHTING TECHNOLO COM 76155G 10 7 4,487 2,136,752SH Defined 2 2,136,752 SOUTHWEST AIRLS CO COM 844741 10 8 3,303 245,000SH Defined 2 245,000 TORTOISE ENERGY CAP CORP COM 89147U 10 0 2,802 85,900SH Defined 2 85,900 UNITED CONTL HLDGS INC COM 910047 10 9 3,681 115,000SH Defined 2 115,000 VODAFONE GROUP PLC NEW SPONS ADR NEW 92857W 20 9 10,380 365,500SH Defined 2 365,500 HOLDINGS OF OTHER ENTITIES EACH HAVING LESS THAN $100 MILLION IN 13F SECURITIES ------------------------------ ARGO GROUP INTL HLDGS LTD COM G0464B 10 7 214 5,176SH Defined 1 5,176 EATON CORP PLC SHS G29183 10 3 704 11,500SH Defined 1 11,500 ACE LTD SHS H0023R 10 5 5,605 63,000SH Sole 63,000 AT&T INC COM 00206R 10 2 752 20,500SH Defined 1 20,500 ABBOTT LABS COM 002824 10 0 321 9,100SH Defined 1 9,100 ABBVIE INC COM 00287Y 10 9 371 9,100SH Defined 1 9,100 ALLIANCE RES PARTNER L P UT LTD PART 01877R 10 8 2,485 39,017SH Defined 1 39,017 AMERICAN EQTY INVT LIFE HLD COM 025676 20 6 203 13,629SH Defined 1 13,629 APPLE INC COM 037833 10 0 1,328 3,000SH Defined 1 3,000 ARCH COAL INC COM 039380 10 0 597 110,000SH Defined 110,000 BP PLC SPONSORED ADR 055622 10 4 1,906 45,000SH Defined 45,000 BANK OF AMERICA CORPORATION COM 060505 10 4 4,244 348,480SH Defined 1 348,480 BASIC ENERGY SVCS INC NEW COM 06985P 10 0 154 11,258SH Defined 1 11,258 BERKLEY W R CORP COM 084423 10 2 5,191 117,000SH Sole 117,000 BEST BUY INC COM 086516 10 1 1,577 71,200SH Defined 71,200 BLDRS INDEX FDS TR EMER MK 50 ADR 09348R 30 0 406 10,529SH Defined 1 10,529 CAPLEASE INC COM 140288 10 1 139 21,809SH Defined 1 21,809 CARDINAL FINL CORP COM 14149F 10 9 192 10,551SH Defined 1 10,551 CHEVRON CORP NEW COM 166764 10 0 416 3,500SH Defined 1 3,500 CHUBB CORP COM 171232 10 1 6,215 71,000SH Sole 71,000 COACH INC COM 189754 10 4 7,149 143,000SH Defined 1 143,000 COLONY FINL INC COM 19624R 10 6 1,554 70,000SH Defined 1 70,000 CONOCOPHILLIPS COM 20825C 10 4 421 7,000SH Defined 1 7,000 DELTA AIR LINES INC DEL COM NEW 247361 70 2 215 13,003SH Defined 1,2 13,003 DOLAN CO COM 25659P 40 2 27 11,135SH Defined 1 11,135 DU PONT E I DE NEMOURS & CO COM 263534 10 9 270 5,500SH Defined 1 5,500 ELLINGTON FINANCIAL LLC COM 288522 30 3 990 40,000SH Defined 40,000 EXONE CO COM 302104 10 4 235 7,000SH Defined 1 7,000 FIRST FINL BANCORP OH COM 320209 10 9 108 6,727SH Defined 1 6,727 GENERAL ELECTRIC CO COM 369604 10 3 809 35,000SH Defined 1 35,000 GENERAL MLS INC COM 370334 10 4 740 15,000SH Defined 1 15,000 GLOBAL CASH ACCESS HLDGS INC COM 378967 10 3 146 20,669SH Defined 1 20,669 HEWLETT PACKARD CO COM 428236 10 3 2,217 93,000SH Defined 93,000 HOMESTREET INC COM 43785V 10 2 3,574 160,000SH Defined 160,000 ILLINOIS TOOL WKS INC COM 452308 10 9 335 5,500SH Defined 1 5,500 INDEXIQ ETF TR IQ GLB RES ETF 45409B 88 3 295 9,861SH Defined 1 9,861 INTERPUBLIC GROUP COS INC COM 460690 10 0 782 60,000SH Defined 60,000 ISHARES TR MSCI EAFE INDEX 464287 46 5 440 7,464SH Defined 1 7,464 JOHNSON & JOHNSON COM 478160 10 4 669 8,200SH Defined 1 8,200 KEY ENERGY SVCS INC COM 492914 10 6 105 12,941SH Defined 1 12,941 KOHLS CORP COM 500255 10 4 1,384 30,000SH Defined 1 30,000 LTX-CREDENCE CORP COM NEW 502403 20 7 140 23,261SH Defined 1 23,261 LEUCADIA NATL CORP COM 527288 10 4 14 526SH Defined 1 526 LINN ENERGY LLC UNIT LTD LIAB 536020 10 0 3,479 91,631SH Defined 91,631 MFA FINANCIAL INC COM 55272X 10 2 466 50,000SH Defined 1 50,000 MANAGED HIGH YIELD PLUS FD I COM 561911 10 8 22 10,000SH Defined 1 10,000 MEADOWBROOK INS GROUP INC COM 58319P 10 8 145 20,619SH Defined 1 20,619 MERCK & CO INC NEW COM 58933Y 10 5 884 20,000SH Defined 20,000 METLIFE INC COM 59156R 10 8 855 22,500SH Defined 1 22,500 MICROSOFT CORP COM 594918 10 4 429 15,000SH Defined 1 15,000 OMNICOM GROUP INC COM 681919 10 6 2,238 38,000SH Defined 38,000 ORBITAL SCIENCES CORP COM 685564 10 6 225 13,466SH Defined 1 13,466 PNC FINL SVCS GROUP INC COM 693475 10 5 6,650 100,000SH Defined 1 100,000 PETROQUEST ENERGY INC COM 716748 10 8 132 29,735SH Defined 1 29,735 PFIZER INC COM 717081 10 3 577 20,000SH Defined 20,000 PHILIP MORRIS INTL INC COM 718172 10 9 603 6,500SH Defined 1 6,500 POWERSHARES ETF TRUST DYNAMIC MKT PT 73935X 10 4 1,478 26,391SH Defined 1 26,391 POWERSHARES ETF TRUST HI YLD EQ DVDN 73935X 30 2 317 29,947SH Defined 1 29,947 PROCTER & GAMBLE CO COM 742718 10 9 724 9,391SH Defined 1 9,391 PRUDENTIAL FINL INC COM 744320 10 2 2,124 36,000SH Defined 1 36,000 RAMCO-GERSHENSON PPTYS TR COM SH BEN INT 751452 20 2 209 12,416SH Defined 1 12,416 RESEARCH IN MOTION LTD COM 760975 10 2 217 15,000SH Defined 15,000 RUDOLPH TECHNOLOGIES INC COM 781270 10 3 141 12,000SH Defined 1 12,000 STARWOOD PPTY TR INC COM 85571B 10 5 833 30,000SH Defined 1 30,000 SYSCO CORP COM 871829 10 7 668 19,000SH Defined 1 19,000 TARGA RESOURCES PARTNERS LP COM UNIT 87611X 10 5 920 20,000SH Defined 20,000 THOMSON REUTERS CORP COM 884903 10 5 585 18,000SH Defined 1 18,000 TWO HBRS INVT CORP COM 90187B 10 1 631 50,000SH Defined 1 50,000 UNITED CONTL HLDGS INC COM 910047 10 9 1,761 55,000SH Defined 2 55,000 VALUECLICK INC COM 92046N 10 2 238 8,054SH Defined 1 8,054 VANGUARD INDEX FDS REIT ETF 922908 55 3 331 4,694SH Defined 1 4,694 VIACOM INC NEW CL B 92553P 20 1 5,533 90,000SH Defined 90,000 VODAFONE GROUP PLC NEW SPONS ADR NEW 92857W 20 9 2,684 94,500SH Defined 94,500 WISCONSIN ENERGY CORP COM 976657 10 6 686 16,000SH Defined 1 16,000 ---------- REPORT TOTAL $1,043,195 ==========