In recent years, many employers have realized the value of having a high level of employee engagement. However, getting employees engaged is easier said than done. This is especially true when management and ownership are from different generations than the workforce. Millennial workers in particular are known for being difficult to get engaged.
However, you can do several things to increase your workforce's engagement level. These things include prioritizing communication, offering fair compensation, offering performance-based incentives, showing your appreciation for employees' work, giving employees equity and even gamifying various tasks. Read on to learn more about how to increase employee engagement levels.
Prioritize communication
One of the best ways to increase your employees' engagement levels is to communicate with them on a regular basis. Many tech companies do this by having CEOs or other high-level executives regularly send out emails to all employees. It is also important to hold company meetings between management and lower-level employees. This bridges the gap between executives and rank-and-file workers. Additionally, it is essential for employees' immediate supervisors to be very communicative with them. This helps them work more effectively and lets them know that supervisors really care about the quality of their work.
Offer fair compensation
Another vital way to increase employee engagement is to offer fair compensation. Some employees in desperate need of money will accept jobs that pay less than the market rate for their skill set. However, these employees will likely only have a minimum level of engagement with the company. They will feel that the company doesn't care very much about them because they’re paid a relatively low salary. This will lead to these workers not caring very much about the company. Offering higher compensation may seem more expensive, but the company will be more profitable because workers will be more engaged.
Performance-based incentives
Employees who earn a base salary will only be as engaged as they have to be. It is unlikely these employees will go above and beyond unless they are rewarded for excellent performance. This is why many employers offer their workers performance-based incentives. This increases engagement levels because employees know they must do their best to earn these incentives. Such incentives are often cash bonuses. However, they can also be gift cards or even merchandise.
Show appreciation
Many employees simply want to know their work is appreciated. All management has to do to reach these employees is give them a few words of encouragement and compliment them when they do well. This will let them know that management and executives value their work. Many companies will also give their best employees monthly awards. When employees know their work is vital to their managers and the company, they are more likely to be engaged because they will be more motivated to work hard.
Give employees equity
In the past, it was uncommon for companies to give employees a stake in the business unless they were high-level executives. However, many companies these days provide even relatively low-level employees with a share in the company.
Suppose employees are part owners of the company. In that case, they will be more motivated to work hard because the quality of their work and productivity levels will directly impact their financial success. Giving employees equity worked well in the tech sector for many years. Businesses in other industries are now starting to adopt this practice.
Try gamification
Gamification refers to trying to make work tasks feel like playing video games. This will help younger employees enjoy work. If they are immersed in fun activities, they will have a higher engagement level and work. This tactic may not work well if you have an older workforce.
Gamification may mean giving out points to employees for tasks and creating levels that employees can "beat" as they complete their daily work. You don't need to be an avid gamer to use this strategy. Many software programs are specifically designed to help companies gamify routine work tasks, thus increasing the engagement level of younger employees.
Adjusting your employee engagement strategy
When your business is starting a plan to increase employee engagement levels, it is a good idea to try several different tactics to see what works. Depending on your workforce's age, interests and personalities, some tactics will work and some will not. Once you know which employee engagement tactics will work, you should adjust your strategy accordingly. Be prepared to spend weeks or even months determining which tactics are best for your workforce. The time spent will be worth the results, as highly engaged employees are far more productive.
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