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Amazon makes education push in India with JEE preparation app

Amazon on Wednesday launched Amazon Academy, a service that will aim to help students in India prepare for entry into the nation’s prestigious engineering college. The e-commerce giant is the latest entrant to this market where scores of startups and institutes have launched digital offerings in recent years. The e-commerce giant said Amazon Academy will […]

Amazon on Wednesday launched Amazon Academy, a service that will aim to help students in India prepare for entry into the nation’s prestigious engineering college. The e-commerce giant is the latest entrant to this market where scores of startups and institutes have launched digital offerings in recent years.

The e-commerce giant said Amazon Academy will help students with in-depth knowledge and practice routines required for the Joint Entrance Examinations (JEE) through curated learning material, live lectures and comprehensive assessments in Math, Physics and Chemistry.

Amazon began testing Amazon Academy, previously known as JEE Ready, in India in mid-2019. Amazon Academy, available to download from Google Play Store and App Store, is free and will remain so for the “next few months,” the company said.

“Amazon Academy aims to bring high quality, affordable education to all, starting with those preparing for engineering entrance examinations. Our mission is to help students achieve their outcomes while also empowering educators and content partners reach millions of students. Our primary focus has been on content quality, deep learning analytics and student experience. This launch will help engineering aspirants prepare better and achieve the winning edge in JEE,” said Amol Gurwara, Director, Education at Amazon India, in a statement.

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More to follow…

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