Speedway LLC Partners with Retail Zipline to Enhance Store Communications

By: WebWire

Retail Zipline, the leading communication and execution platform for retailers, announced today that Enon, Ohio-based Speedway LLC (Speedway), the nation's second-largest company-owned and -operated convenience store chain, will deploy Retail Zipline across approximately 3,500 stores. The Retail Zipline platform will enhance the communication between Speedway's support teams and their stores coast-to-coast, providing frontline workers and leadership with the tools they need to deliver a safe and convenient fueling and shopping experience for more than three million daily customers.

“Speedway's vision is to be the customers' first choice for value and convenience. We also want our customers to know that cleanliness and safety in our stores is our number one priority, and the communication of that focus to our stores is critical,” said Tim Griffith, Speedway's president. “We chose Retail Zipline because they are the clear leaders in this space, and they understand the challenges we face. The Retail Zipline platform enhances how we empower our store associates and our leadership with accurate, real-time information. This allows our store associates to keep their focus on delivering consistent, quality experiences to our millions of customers.” 

Speedway has always conducted its operations in accordance with the highest standards of health and safety and is dedicated to providing an exceptional customer experience on every visit. The brand has adopted Retail Zipline's all-in-one task management and execution platform to help ensure this mission can be achieved. 

Retail Zipline will also help Speedway:


  • Operate with agility. With Retail Zipline, Speedway employees will have a single source for store information and communication targeted to their specific roles, saving time and ensuring enhanced store execution. District Managers, Region Managers and senior leadership will also have real-time visibility into what tasks are being done.
  • Customize communications by store type. From smaller convenience stores to larger, dine-in stores with Speedy Cafés, Retail Zipline will allow Speedway's support teams to seamlessly communicate targeted information to stores and track execution.


“For a large national retailer like Speedway, which serves millions of customers a day, it's imperative to not just communicate critical health and safety information throughout the entire organization quickly, but also to make sure store teams take immediate action on that information,” said Melissa Wong, CEO and cofounder of Retail Zipline. “Remaining nimble in this environment, whether it's with recalls, customer service behavior or setting up marketing, is imperative to the success of any business. Speedway's switch to Retail Zipline will help facilitate that focus.”

To learn more, visit: retailzipline.com 

About Retail Zipline:
Retail Zipline is the leading communication and execution platform for retailers. Built with the complexities of retail in mind, Retail Zipline helps HQ streamline and coordinate communications with the field, in a way that makes store teams happier and more productive. The company's goal is to improve the lives of one million retail employees by 2025, and the platform is already used by leading brands such as Speedway LLC, L.L.Bean, Hy-Vee Inc., Lush Cosmetics, BevMo!, LL Flooring, Cole Haan, The LEGO Group, TOMS, Torrid and others. 

About Speedway LLC:
Speedway LLC (Speedway), headquartered in Enon, Ohio, is the nation's second-largest company-owned and-operated convenience store chain with approximately 3,900 stores located coast to coast. Speedway is a wholly-owned subsidiary of Marathon Petroleum Corporation (NYSE: MPC). For further information about Speedway, visit the company's web site at www.speedway.com.
 

— WebWireID268068 —


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