Oklahoma City, Sep 21, 2020 (Issuewire.com) - A team of Oklahoma Baptist University (OBU) Business College Researchers published a new Google research conducted under the MKTG 5523 course at the OBU Dickinson College of Business MBA Program. The new research titled 'The Disruptiveness of Technology: A Case Study Analysis of Google Dominance' has been published on Management and Economics Research Journal, a reputable journal with widespread popularity across the world. Dr. Daryl D. Green, the Dickinson Chair of Business professor at Oklahoma Baptist University in the Paul Dickinson College of Business led a team of researchers under his guidance on this project.
The research has shown that the functional significance of a digital footprint to manage and follow what goes on in the world, especially at a time like this when a disruptive force, such as COVID-19 is changing the course of services and functionalities. The epidemic caused many companies and businesses to experience difficulty in carrying out their usual business, as they tend to experience a dearth of data. Hence, with this research, Dr. Daryl Green and his co-researchers have been able to provide a practicable response to any technological disruption that might arise in the future. Researchers who contributed to this research include Dr. Daryl D. Green, Katherine Custer, Anna Johnson, Jesse Loyd, and Joshua Pettijohn. In addition, Dr.Xanshunta L. Polk, professor at King University-TN, and Heidi O'Donnell, Liberty University doctoral student also provided additional research assistance to this scholarly project.
The Paul Dickinson College of Business is part of Oklahoma Baptist University. This qualified and Christian-based education is addressed to those who want to pursue a bachelor's degree in business. The university provides the skills needed by the business graduates in contemporary professional careers as a leader. The business degree programs of the Oklahoma Baptist University are accredited and acknowledged by the Accreditation Council for Business Schools and Programs. Dr. Green is the Dickinson Chair of Business professor at Oklahoma Baptist University in the Paul Dickinson College of Business. In 2016, Dr. Green retired from the Department of Energy, where he worked in the Environmental Management Program for over 27 years. Dr. Green is also an award-winning writer with several textbooks and reference books.
Other researchers associated with the research include Katherine Custer, a 5th-grade teacher, and a high school basketball coach. She graduated with a degree in Master of Business Administration in December 2019. Anna Johnson is a recent MBA graduate from Oklahoma Baptist University. In March 2020, she left the manufacturing/supply chain business after many years in sales, purchasing and customer service. Anna is looking to take her new degree and pursue a career in teaching at the collegiate level. Joshua Pettijohn, while attending OBU was recognized on both the Dean's List and the President's List for academic excellence. He was also recognized as a Captain of OBU's team for his leadership capabilities. After graduating in 2018 with a Bachelor's in Business Administration he continued to further his business education earning his MBA in 2020 while working for a National Fortune 500 company. Dr. Polk is an Associate Professor in the School of Business, Economics, and Technology at King University in Tennessee. She has over 15 years of professional management and marketing experience. Dr. Polk's research focuses on consumer behavior, marketing management, innovation, corporate social responsibility, and persuasive communication. Heidi O'Donnell currently works as a project manager for Oak Ridge Associated Universities in STEM workforce development. She is a forward-thinking professional with 20+ years of leadership experience. Heidi served four years in the United States Marine Corps in the Presidential Support Unit of HMX-1 and Headquarters, Marine Corps. She received her M.B.A. with a concentration in Management and Marketing from Lincoln Memorial University, and is currently pursuing a D.B.A. in Strategic Management at Liberty University.
With this new research published, Oklahoma Baptist University, Business College now adds Google research to list of scholarly accomplishments that the institution is widely known for. In addition, this academic expedition critically researched and established numerous facts that show that having a working digital footprint is now a must for every company that wants to keep growing and extending their business reach whenever there is natural disruption. While speaking on the essence of the research, Dr. Green said, "As we deal with disruptive forces like the Covid-19 situation, organizations are forced to operate remotely. Having a digital footprint is essential. Google is an industry leader in the digital economy. Our research contributes to this digital knowledge." Furthermore, as Google is known to be an industry leader in the digital economy, the research has contributed a reasonable pool of knowledge to the existing body of knowledge on data management that exists on Google. The research has also shown that researchers and businesses can make use of data available on Google as the platform continues to lead the way when it comes to managing and providing useful data.
To view this research, please visit https://merj.scholasticahq.com/article/13518-the-disruptiveness-of-technology-a-case-study-of-google-dominance.
For more information about the researchers, you may contact Dr. Green at daryl.green@okbu.edu or 405-585-4414.
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