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Mark Cuban Teams With Qualcomm To Bring Augmented Reality To Mavericks Tickets

Thanks to the influence of owner and tech entrepreneur Mark Cuban , Dallas Mavericks season ticket holders will be able to enjoy a touch of the technological when claiming their 2011 playoff tickets. The Mavericks have teamed with Qualcomm to add augmented reality to this year's playoff tickets. Augmented Reality -- or "AR" for those "in the know" -- refers to a display in which simulated imagery or graphics are superimposed onto a view of the real world. In the case of these basketball tickets from the future, viewing on your Android will allow you to play an interactive game.
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