Mark Cuban Teams With Qualcomm To Bring Augmented Reality To Mavericks Tickets
April 01, 2011 at 00:10 AM EDT
Thanks to the influence of owner and tech entrepreneur Mark Cuban , Dallas Mavericks season ticket holders will be able to enjoy a touch of the technological when claiming their 2011 playoff tickets. The Mavericks have teamed with Qualcomm to add augmented reality to this year's playoff tickets. Augmented Reality -- or "AR" for those "in the know" -- refers to a display in which simulated imagery or graphics are superimposed onto a view of the real world. In the case of these basketball tickets from the future, viewing on your Android will allow you to play an interactive game.