Qualcomm And CAA Back Creative Mobile Labs To Make Entertainment Apps

Hollywood looks at mobile apps like Angry Birds and Pull The Rope, and sees franchises built around characters and a new form of story telling. It is a little bit threatening, but it is also a little bit exciting. Telling stories is what Hollywood does best. Those writers and computer graphics artists down in LA could really show mobile app developers a thing or two if only they knew how to develop mobile apps. Enter Creative Mobile Labs , a new startup backed by talent agency CAA and Qualcomm. It will be based in LA. The company is being announced today, and a CEO, executives, and engineers are being hired. The concept is to bring together the Hollywood talent CAA represents (writers, directors, graphics artists) who are brimming with ideas for mobile apps but don't know how to execute them with mobile app developers, and vice versa.