The agreement provides the Company with a distribution foothold in California's $20 billion cannabis market, the largest in the United States
Playa Vista, CA - 
(NewMediaWire) - August 05, 2021 - American Premium Water Corporation (OTC: HIPH) (the “Company”) announces that it has an agreement with a stealth packaging, co-packing and fulfillment startup up to be the Company’s west coast operations center. Located in Los Angeles, CA, the Company’s strategic partner is situated in the US's largest and most mature cannabis market, providing the Company a strategic foothold to launch CaliBear (www.calibearlife.com) CBD products into distributors and retailers throughout California and the southwest United States.
Ryan Fishoff, CEO of American Premium Water, commented, “I am excited to announce that the Company has entered into an agreement to have a full fledged packaging, co-packing, and fulfillment partner on the west coast. This is a significant strategic asset for the Company, as it allows us to set up a large presence in California, which compliments the infrastructure that management has built on the east coast with Just Logistics, our distribution partner in the New York/New Jersey metropolitan area. Southern California (and California) is a strategic market for the Company and the brand, as it is its namesake. Management has been engaged in discussions with numerous distributors and retailers in California and the southwest area; this partnership will allow the Company to reach distributors and retailers in a cost effective manner. The Company will now effectively create two fulfillment and distribution centers that will reduce costs, expedite deliveries and increase efficiencies, which should reduce overall COGS. This partnership provides the Company with the infrastructure to successfully launch CaliBear across the country.”
According to MJBiz, California has traditionally been the United States’ largest cannabis market, and is projected to generate over $20 billion in revenue in 2021. According to a Politico report, cannabis beverage sales in the U.S. are expected to hit $421 million this year, more than double 2019 figures, and expected to double again to nearly $1 billion by 2025. Yet the beverage sector is less than 2 percent of the overall market, indicating tremendous growth opportunity and market share to capture.
“Forging these logistic and infrastructure relationships are equally important as establishing sales and distribution relationships. To ensure that CaliBear can scale quickly, the development of these supply chain partners is essential. This is another step in the preparations for the retail and e-commerce launch of CaliBear. We have been full speed ahead on bringing this product to market. Over the next few weeks management looks forward to ramping up our launch plans and preparing our retail and distribution partners for their first deliveries. I will keep investors and shareholders up to date on the delivery dates and activation plans for the brand,” stated Fishoff.
To learn more about American Premium Water Corporation and the CaliBear JV, click this link to see the Company’s presentation at the Emerging Growth Conference and its recent television appearance on “New to the Street” featuring Company CEO Ryan Fishoff and COO David Howell.
Shareholders and interested parties are encouraged to follow the Company’s Twitter account @AmericanPremium and CEO Ryan Fishoff @RyanFishoff on Twitter for future Company updates, which will include material information about the Company. Parties are also encouraged to follow Team CaliBear @CaliBearCBd and one of Team CaliBear’s members Trevor Crabb on Instagram at @KingCrabb808 .
About American Premium Water Corp.
American Premium Water (OTC: HIPH) is a diversified luxury consumer products company focused on businesses in the health, beauty and biotech sectors. The company is focused on harnessing the powers of Nano technologies paired without cannabidiol (CBD) to treat health disorders and enhance quality of life. The company’s portfolio includes the LALPINA Hydro and LALPINA CBD brands (www.lalpinahydrocbd.com), Cali Bear (www.calibearlife.com) Vanexxe (www.vanexxe.com) plant + body essentials (www.plantbodyessentials.co).
Safe Harbor Notice
Certain statements contained herein are “forward-looking statements” (as defined in the Private Securities Litigation Reform Act of 1995). American Premium Water Corporation cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management. Actual results could differ materially from current projections or implied results. American Premium Water Corporation undertakes no obligation to revise these statements following the date of this news release. Additional details of the Company's business can be found in its public disclosures as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database.
This press release is issued on behalf of the Board of Directors of American Premium Water Corporation.
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