-- "The company’s revenue grew by 25.6%, and efficiency increased by 14.8%. In 2024, we achieved a satisfying result." The HiGuide Annual Conference was held in Wuhan, where Chairman Li Weimin publicly disclosed the company’s performance for the first time. From 2019, when the company began accelerating its business expansion, to 2024, HiGuide has maintained a compound annual growth rate of 30%.
In recent years, the public relations industry in China has generally maintained a growth rate of 5-8%. Despite a relatively sluggish market, HiGuide has achieved counter-cyclical and extraordinary growth. Li Weimin believes this success is primarily attributed to three key factors: high client satisfaction, a stable core team with the addition of top-tier talent, and the successful implementation of three major internal management initiatives.
Among HiGuide’s annual retainer clients, the company serves 4 major automakers, 4 leading publicly listed companies in the 3C and internet sectors, and 6 consumer goods enterprises with a market capitalization exceeding 100 billion RMB. Additionally, HiGuide has been recognized by multiple clients as an "S-tier supplier" or their top-rated partner in terms of customer satisfaction.
HiGuide adopts an employee stock ownership and co-entrepreneurship management model, which has helped maintain an exceptionally low annual employee turnover rate of only 19%, a remarkable feat in the public relations industry where turnover rates often exceed 30%. Over the past year, several top industry experts have joined HiGuide, significantly strengthening the company’s capabilities in strategy, AIGC, and business expansion.
The <Institutional Optimization Initiative> has positioned HiGuide as one of the few PR firms in the industry to achieve ISO9001 international quality certification while also joining the China 4A Association, making it a rare dual-qualified company in both PR and advertising. The company has established a closed-loop management system, covering every stage of the process from bidding, proposals, contract management, business execution, project oversight, training and performance reviews. The <Compensation Reform Initiative> and the <Professional Development Initiative> have further enhanced team cohesion and professional expertise.
"Our efficiency has improved by 14.8%, which has been a key driver of our net profit growth," analyzed Chairman Li Weimin. He emphasized that during the three years of the pandemic, HiGuide maintained team stability, with no salary cuts and no delayed wages. "Now, we must focus on refined management to drive efficiency. I hope that every member of HiGuide stays together, dedicates themselves to their work, and commits to lifelong professional growth."
As 2025 brings increased uncertainty, "Happy Work and Steady Growth" has become HiGuide’s new-year strategy. Li Weimin stated: "We have decided to let go of our obsession with revenue growth and no longer let numbers control our mindset. Instead, each of us should look inward and ask: Am I truly enjoying my work? Do I still find fulfillment in my achievements?"
"Let go of competition anxiety and stress, embrace the joy of work and accomplishments. I believe that as long as everyone works happily and finds satisfaction in their role, business success will naturally follow."
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