Greenwood Foods rebrands SOAK’d OATS as SNACK’d; same “Great Taste” award‑winning bars, premium new brand — now in a wrapper classified as 100% at home recyclable.
-- Greenwood Foods today unveils “SNACK’d”, the new brand identity for its award‑winning gut‑friendly oat bars (formerly SOAK’d OATS) which will launch into Booths and announces what it believes is a UK first in snack bars: a paper‑based, 100% at home recyclable flow‑wrap that maintains high barrier performance for taste and freshness. The new packaging is classified as UK recyclable (kerbside) in the paper stream by OPRL, helping retailers meet shopper demand for more sustainable on‑the‑go options without compromising shelf life.
“We’ve changed the look, not the recipe,” said Damien Gray, Founder of Greenwood Foods. “Our re-launch under the new SNACK’d brand takes our bars from breakfast to anytime snacking. And our 100% recyclable paper‑based wrapper means customers can toss it in their home recycling with confidence. It’s a small change with a big impact at scale and makes it easier for our consumers to feel good about snacking because they can now recycle the way they want to at home.”
Commenting for Booths, Buyer Joshua Oldfield said, “I’m thrilled to introduce SNACK’d oat bars to our customers. As someone who’s always on the lookout for products that not only taste great but also align with Booths’ values, I couldn’t be more excited about the 100% kerbside recyclable paper packaging. SNACK’d isn’t just about enjoying a delicious snack — it’s about making choices that matter. This is a step in the right direction, both for our taste buds and the planet.”
Why it matters for grocery
· Same product, broader usage occasion: three award-winning flavours — Apple & Raisin; Peanut Butter & Banana; Double Cacao & Orange — now positioned for desks, gyms, travel and anytime snacking as well as mornings and breakfast.
· 42g format designed to be inclusive for everyone to enjoy at anytime: Gluten‑free; Dairy-free; Vegan/100% plant‑based; Halal and Kosher certified.
· Sustainability that works at all points in the supply chain - for retailers and for consumers: paper‑based laminate pack delivering excellent moisture/oxygen barrier and food oil resistance, with high‑integrity seals compatible with common flow‑wrap lines.
The packaging breakthrough (for editors)
· Structure: coated paper / metallised polyolefin laminate engineered for flow‑wrapped snack bars; inherent puncture resistance and tensile strength for line speeds.
· Recyclability: OPRL classification — UK kerbside recyclable (paper stream); total polymer content <15%.
· Performance benchmarks: WVTR <0.2 g/m²/24h (38°C/90% RH); OTR <25 cc/m²/24h; high‑integrity lock seal (approx. 130-190°C heat‑seal window).
· Assurance: manufactured in BRCGS and ISO 9001:2015 accredited facilities; compliant with EU 1935/2004 food‑contact framework; FSC® certification available for artwork/logo use.
Availability
· D2C: https://www.getsnackd.com from 6 October 2025.
· SNACK'd bars will soon be available from all Booths retail stores.
· Retail: Greenwood Foods is engaging UK multiples and key routes to market now; samples, data pack and packaging substantiation available on request.
Notes to Editors
About SNACK’d (Greenwood Foods Ltd.)
SNACK’d is the new premium positioned snacking brand for Greenwood Foods’ gut‑friendly oat bars, relaunched from SOAK’d OATS to unlock anytime snacking. Bars are gluten‑free, vegan/100% plant‑based, Halal and Kosher certified.
Packaging technical summary (selected items; full spec available):
· Paper/metallised polyolefin laminate; OPRL paper‑stream kerbside recyclable.
· WVTR <0.2 g/m²/24h; OTR <25 cc/m²/24h; total polymer content <15%.
· High seal integrity and puncture resistance; suitable for flow‑wrap lines; optional FSC® logo use.
· Produced in BRCGS and ISO 9001:2015 plants; compliant with EU 1935/2004.
Media kit:
Packshots (old→new), lifestyle imagery, logos, certifications, and recycling iconography available at: https://www.getsnackd.com/pages/press-pack
Press contact:
Greenwood Foods PR Team — sam@getsnackd.com
First‑to‑market claim:
Greenwood Foods believes SNACK’d is the first snack bar range in the UK to launch using this OPRL‑classified kerbside‑recyclable paper‑based flow‑wrap. Substantiation and supplier documentation available on request.
Contact Info:
Name: Sam Waterfall
Email: Send Email
Organization: Greenwood Foods Ltd.
Address: 85 Great Portland Street First Floor, London, England W1W 7LT, United Kingdom
Website: https://www.getsnackd.com/
Source: PressCable
Release ID: 89174073
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