January 2nd, 2026 - As Meta’s AI advances rapidly, businesses spending $3K-$300K+/month on ads are turning to a new system that works with the algorithm, not against it, to stop wasting spend on unqualified leads and target affluent buyers.
The Trend
As artificial intelligence continues to reshape digital advertising, a growing number of high-ticket businesses are adopting a new approach to Facebook advertising that’s helping them recover hundreds of thousands of dollars in previously wasted ad spend. The system, called TTO, shows businesses how to work with Facebook’s rapidly advancing AI to target affluent buyers instead of bad fit leads, and early results show businesses recovering hundreds of thousands in annual wasted ad spend.
The Problem & Why This Matters Now
For years, Facebook advertising was straightforward. Business owners could select detailed targeting options and reliably reach their ideal prospects for pennies on the dollar. That changed.
Facebook removed thousands of targeting options and is pushing mandatory Advantage+ features across all accounts, shifting control to algorithms and away from the advertiser.
"Meta removed the tools that used to work, they are introducing more and more new updates like Andromeda," explains Greenberg. "Now the algorithm controls who sees your ads, and it only knows what you teach it. Most businesses are sending it the wrong signals."
Spending anywhere from $3,000 to $300,000+ monthly on ads, businesses are finding that 90% of their ad spend goes to unqualified leads, for every 1 good call, closers take 9 bad ones.
"Their media buyers hit cost-per-lead targets and the metrics look good on paper," says Greenberg, who has worked with hundreds of businesses selling high-ticket offers. "But their closers are burning out on bad calls, their best salespeople are quitting, and they're bleeding money on leads that go nowhere."
The algorithm changes have been rolling out for years, but the impact is accelerating as more businesses gain awareness and adopt similar tactics, creating a more competitive environment where understanding how the algorithm works is now critical.
“Andromeda and the recent algorithm updates are nothing new” Greenberg explains, “Through helping 100s of businesses scale over the past 10+ years, I’ve been watching the pattern across dozens of different industries with lead quality tanking for this exact reason, Andromeda and the new algorithm updates didn’t suddenly appear in 2024, the systems that eventually became Andromeda started being built, tested, and deployed incrementally starting in 2022. It’s only recently that rapid advances in AI
The Solution - How Businesses Are Using TTO
Businesses adopting the TTO approach are learning to communicate with Facebook's AI in the language it understands: signals. Instead of optimizing for cost per lead and relying on targeting options, they're defining clear criteria for what makes a lead qualified (income level, readiness to buy, fit for the offer) and then using the TTO to fix the signals they are sending to Facebook's AI.
The process starts with calibrating the signals being sent to the AI so they work with the algorithm rather than against it. "Most businesses are sending Facebook mixed signals," Greenberg explains. “TTO fixes that by fixing the signals that tell the AI who to put your ads in front of."
Once qualified leads interact with the ad and convert, the AI learns exactly who to find more of. Businesses implementing this approach typically see improvements in lead quality seemingly overnight, and often notice improvements throughout the entire conversion journey by the end of the 1st or 2nd week depending on the business model.
The system works with existing ad campaigns and media buyers, requiring no funnel rebuilds or team changes. This predictability is what allows the business owner to remove themselves from the day-to-day process and focus on higher leverage activities.
Real Results
Greenberg notes that for businesses whose closers are talking to 9 bad leads for every 1 good lead, the TTO approach is designed to turn that equation around. “It’s not uncommon for our clients to see 70-90% of their sales calls are qualified.” Greenberg says. “While getting to 100% good leads isn’t realistic, the current level of waste is often what kills businesses. TTO makes lead quality predictable, which is the #1 thing in the way of scaling for most businesses.”
“The ROI is immediate,” Greenberg says. “When you stop paying for unqualified leads, you’re not just saving money on wasted ad spend, you’re also saving your sales team’s time, reducing burnout, and keeping your best closers from quitting.
More importantly, it frees the business visionary from being trapped in the weeds all day, allowing them to focus on higher leverage activities like strategy and innovation. The compounding effect is massive.”
Why This Approach Is Gaining Traction Now
The growing adoption of TTO and similar AI-optimization approaches comes at a critical time. With artificial intelligence advancing rapidly across all advertising platforms, and Facebook continuing to roll out updates like Andromeda and mandatory Advantage+ that give more control to machine learning, businesses are realizing that old tactics no longer work.
“We’re at an inflection point,” Greenberg says. “The businesses that learn to work with AI are going to scale profitably. The businesses that keep fighting it, or trying to use tactics from 3-5 years ago, are going to waste millions. The gap between winners and losers is getting wider every day.”
Greenberg also notes that while TTO is currently focused on Facebook advertising, the principles apply to any AI-driven advertising platform. “Google, TikTok, LinkedIn, they’re all moving in the same direction,” he says. “The future of advertising is AI-driven. The businesses that understand how to communicate with AI are going to dominate their markets.”
The shift is also being driven by necessity. As more businesses struggle with lead quality and wasted ad spend, they’re looking for solutions that address the root cause, not just tactics that provide temporary fixes.
“Business owners are tired of being told to ‘test new creatives’ or ‘try a different funnel,’” Greenberg says. “They’ve tried all of that. What they need is a system that fixes the underlying problem: the signals they’re sending to Facebook’s AI. Because that is what influences targeting. That is what attracts affluent buyers. That is what TTO does, and that’s why it’s gaining traction.”
How Businesses Can Implement This Approach
Business owners interested in learning how to implement this approach can access a free guide that walks through how to structure ads to send clear signals to Facebook's AI at www.lancecgreenberg.com. The guide is designed for businesses spending a minimum of $3,000 per month on Facebook advertising and selling high-ticket offers. Greenberg is also accepting a limited number of private consulting clients for hands-on implementation and ongoing optimization.
"The businesses that adopt this approach early are going to have a massive advantage," Greenberg says. "As AI continues to advance, the gap between businesses that know how to work with it and businesses that don't is only going to get wider."
About Lance C. Greenberg
Lance C. Greenberg is a business advisor specializing in helping businesses with high-ticket offers reach and influence affluent buyers. He has helped hundreds of businesses scale their advertising past 7 figures while removing themselves from the day-to-day management of their campaigns. His TTO system has been implemented by businesses across a variety of industries. For more information, visit www.lancecgreenberg.com.
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