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Located in central China along the middle reaches of the Yangtze River, Hubei gets its name from being north of Dongting Lake. Often called the “Province of a Thousand Lakes,” Hubei is where rivers meet mountains and nature meets deep cultural heritage. The province is home to breathtaking landmarks like the Three Gorges of the Yangtze and Wudang Mountain, a Taoist sacred site and UNESCO World Heritage treasure known for its ancient architecture and spiritual significance. Hubei boasts four UNESCO World Heritage Sites, 168 nationally protected cultural relics, 11 elements of Intangible Cultural Heritage, and five National Famous Historical and Cultural Cities.
As one of China’s key revolutionary base areas, Hubei preserves over 1,600 red tourism sites, including historic residences, memorials, and museums, drawing history lovers and international visitors alike. Its diverse terrain ranges from the mountainous west—home to Shennongjia and Wudang—to the flat Jianghan Plain in the center, and the rolling hills of the east. With four distinct seasons, spring and autumn are ideal for travel.
The province is also a paradise for food lovers. Hubei cuisine is known for its bold, fresh, and spicy flavors, and signature dishes like hot dry noodles (reganmian), Wuchang fish, and spicy crayfish are absolute must-tries. Getting around is easy—Wuhan serves as a national high-speed rail hub, with airports in cities like Yichang and Xiangyang connecting Hubei to the rest of China. For a scenic experience, cruising the Yangtze River is a travel highlight in itself.
From the poetic elegance of Yellow Crane Tower to the green serenity of East Lake Greenway, from sky trains gliding through Optics Valley to autonomous vehicles crossing the first Yangtze bridge, from the local flavors of Hubu Alley to the immersive river journey aboard the Zhiyin Hao, Hubei offers a rich mix of the old and the new. "Cyber Wuhan" has already captured international attention with its blend of tradition and innovation.
Hubei is actively building its profile as a world-class cultural and tourism destination. Rooted in the depth of Jingchu culture, Three Kingdoms heritage, and red history, Hubei’s tourism brands—such as the Three Gorges, Taichi Wudang, White Clouds and Yellow Crane, the Mystical Shennong wilderness, and the timeless melody “Waves Upon Waves in the Hong Lake”—have left lasting impressions. Cultural landmarks like the Yangtze River National Cultural Park (Hubei Section), the Yangtze River Museum, the South-to-North Water Diversion Museum, and the Zhiyin Hao continue to attract and inspire visitors from around the globe.
In 2024, Hubei welcomed 2.787 million inbound tourists, ranking among the top provinces nationwide. As China’s 240-hour visa-free transit policy gains traction, more international travelers are choosing Hubei to explore their own version of “poetry and distant lands.” So with 240 hours in Hubei—where would you begin? Let’s find out together.
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Company Name: Open Hubei(HICC)
Contact Person: Li Xin
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Country: China
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