Carthage, Missouri - April 24, 2025 - Haruhi, a skincare brand grounded in over a century of Japanese botanical expertise, officially announces the launch of its new Active Collagen+. This collection blends traditional Japanese ingredients with modern peptide technology to provide a gentle, clean approach to age-conscious skincare.
At the center of Haruhi’s innovation is Active Collagen+, a proprietary peptide complex designed to support the skin’s natural collagen production. This formulation, featured in Haruhi’s Renewal Lotion and Serum, promotes visibly firmer, smoother skin without the irritation often associated with retinol-based products. Balanced at a skin-friendly pH of 5.0, these formulas enhance absorption and maintain the skin’s natural barrier.
The skincare line highlights rare botanical ingredients, including bilberries—known to contain five times more antioxidants than standard blueberries—and Tremella fuciformis, also known as snow mushroom, a time-honored Asian ingredient used for its deep moisture retention capabilities. These, along with peppermint leaf, artichoke leaf extracts, and dual molecular weight hyaluronic acid, work together to deliver lasting hydration and maintain skin clarity.
Complementary products in the Haruhi line include the Deep Clean Brightening Foaming Cleanser, made with over 80% plant-based ingredients to cleanse effectively without stripping natural oils. The Renewal Cream incorporates bakuchiol, a gentle plant-based retinol alternative, alongside nourishing botanical oils for barrier protection and resilience. Completing the collection is the Treatment Mask, which features niacinamide and a blend of six botanical extracts aimed at brightening, hydrating, and shielding the skin from environmental stressors.
Expanding its offering beyond skincare, Haruhi also introduces a botanical haircare solution—the Argan Oil & Amino Acid Shampoo & Conditioner Duo. Formulated to address dryness and scalp sensitivity, this duo reflects Haruhi’s holistic vision of beauty and wellness.
“I started Haruhi to address a market gap and need. Japanese beauty is known for its simplicity and tradition, but many brands don't realize how important it is to use gentle, science-backed formulas that last,” says Hang Do, CEO of Haruhi. “There was a clear absence of skincare products that focused on skin wellness and longevity, using premium natural ingredients. Haruhi represents this ideal.”
Haruhi’s full skincare and haircare lines are now available at www.haruhibeauty.com. Customers can explore the complete collection and learn more about the brand’s commitment to clean, plant-based innovation.
Media Contact
Company Name: Haruhi
Contact Person: Hang Do
Email: Send Email
Phone: +1 417-310-0632
Country: United States
Website: https://www.haruhibeauty.com/
