Beatport, the global leader of music for DJs, producers and fans, announced that it is collaborating with PIXELYNX, a new metaverse gaming venture, in the release of a series of generative NFTs. The first of the Synth Heads series releases is comprised of 3,030 unique NFTs, which will be available for purchase on Jan. 27, 2022, through a dedicated Beatport site. The Synth Heads series is based on the idea of synthesizers coming alive after creators have gone to bed. Featuring characters named BØB, Lynn, Pauline, Oscar, Seq-Ee and Dax 7, the series follows the Synth Heads as they prepare for their own musical adventure. Created through a process called Generative Art, each Synth Head NFT is completely unique and is a tribute to synth culture and a celebration of music instrument history. Collectors who purchase Synth Head NFTs will become members of the Synth Head community and receive exclusive benefits such as special passes to festivals and future NFT and metaverse experiences. “Teaming up with PIXELNYX has enabled us to create a truly unique NFT offering, one which celebrates electronic music culture while providing fans with a value long after the initial purchase,” said Beatport CEO Robb McDaniels in the press release. “Synth Heads are music fans’ all-access pass to shows, music, the metaverse and more.”
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About the Beatport Group
The Beatport Group is the worldwide home of music for DJs, producers and their fans. Founded in 2004, the Beatport family of companies includes Beatport, the preeminent store for electronic music DJs; Beatsource for the open-format DJ community; Loopmaster; Loopcloud; Plugin Boutique for music producers; and Beatport Media Group for brands and fans of DJ culture. The Beatport Group’s portfolio of products includes an array of high-quality audio solutions to choose from, including full-song downloads, exclusive content from leading labels, a streaming music service seamlessly integrated into DJ software, and hardware (“LINK”) and exclusive sound packs and plugins. All of the content is expertly curated on a weekly basis by a global team that helps define DJ culture. For more information about the company, please visit www.Beatport.com.
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