Company breaks decades-old vendor lock with cloud-native, omnichannel solution unlocking new revenue for retailers, lotteries and advertisers

Lazlo 326, the company modernizing lottery sales, has launched a pilot of its in-lane and mobile lottery platform with a leading national retailer. This marks the first time a scalable, cloud-native lottery solution has been integrated directly into existing retail checkout and mobile infrastructure in the United States.

The U.S. lottery market exceeds $100 billion annually, with more than $90 billion driven by in-store purchases. Yet sales remain tethered to aging systems built around proprietary terminals—limiting access, stifling scalability and slowing innovation. As e-commerce and digital wallets reshape consumer expectations, lottery has lagged behind, leaving a massive, high-volume market underserved. The result: lost opportunity for growth and fewer resources for the public programs that lotteries fund.

“Our goal is to help lotteries, retailers and CPGs meet players where they are—at traditional checkout, self-checkout or on their phones,” said Chris Demetree, CEO & founder of Lazlo 326. “This pilot proves that lottery can be sold at the point of sale just like any other product. The industry has long been held back by a trio of entrenched legacy providers. This milestone is a win for retailers, a win for lotteries and ultimately, a win for the communities they serve.”

What is Lazlo 326?

Lazlo is a breakthrough platform transforming the U.S. lottery industry. It connects state lotteries, retailers and consumer packaged goods (CPG) brands to a unified, cloud-native infrastructure—eliminating the need for outdated terminals and fragmented, state-specific systems.

As the first new retail lottery platform launched in the U.S. in more than 20 years—and one of only four licensed providers—Lazlo brings measurable benefits across the ecosystem:

• Streamlined deployment: Cloud-native architecture enables faster, easier rollouts across multiple states.
• Lower operating costs: Eliminates in-field terminal servicing, restocking paper play slips and laborious system updates.
• In-lane sales: Lottery products can now be sold directly at checkout or via self-service kiosks through seamless POS integration.
• Omnichannel reach: Extends the lottery experience into store-branded mobile apps and e-commerce platforms, driving additional customer adoption.
• All game types: Supports draw games, instant wins, custom and quick picks in both digital and physical formats.
• Full compliance: Built to meet all U.S. Multi-State Lottery Association (MUSL) and state regulatory requirements.

Benefits for retailers

Lazlo integrates lottery into existing retail ecosystems, creating new revenue opportunities across more than 1 million checkout lanes, 180 million monthly active app users and billions of retail website visits.

• Drive incremental revenue from existing foot traffic and digital users
• Untether lottery from proprietary hardware to reduce lines and reclaim floor space
• Drives adoption and use of retailers’ mobile apps
• Eliminate in-store lottery theft and fraud
• Deploy easily using a secure, cloud-native infrastructure

Benefits for lotteries

Lazlo modernizes the lottery experience to drive sustainable growth:

• Expand in-store, in-app and online access without increasing operational overhead
• Enhance security with the same cloud infrastructure trusted by major banks
• Attract younger, mobile-first consumers
• Grow reach by enabling new retail partners without capital investment
• Access spending by retailers and CPG brands using lottery to incent and reward their customers
• Reinforce the lottery’s role as a key funding engine for state programs

Benefits for CPG brands

Lazlo opens a new, programmatic advertising channel—embedded directly in the retail experience—for brands that collectively spend more than $230 billion in U.S. advertising each year:

• Optimize media spend with a first-of-its-kind lottery-integrated retail channel
• Pair coupons, offers and loyalty programs with lottery experiences
• Gain visibility into campaign performance across in-store and digital touchpoints
• Access transaction and customer data for insight and targeting

About Lazlo 326

Lazlo 326 modernizes lottery sales by replacing legacy systems with a flexible, cloud-native platform that turns retail checkout into an engaging, revenue-driving experience. Designed for compliance and built for scale, Lazlo empowers lotteries, retailers and advertisers to grow their impact in every community they serve.

With a licensed, patented and ready-to-deploy platform, Lazlo is breaking the decades-old vendor lock that has long constrained lottery innovation.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250731893164/en/