System1 today introduced Test Your Ad Competitive Edge, the world’s largest open creative effectiveness database of more than 100,000 ads that gives brands the ultimate competitive advantage through a comprehensive, real-time view of their category and inspiration from best-in-class creative. The relaunched product builds on the strength of System1’s proprietary Premium database, which has been developed and expanded over the past six years.

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System1 Introduces Test Your Ad Competitive Edge, the Only Emotion-Driven Creative Intelligence Platform to Help Brands Shape Creative Strategy

Advertisers can see not just how their campaigns perform, but how they stack up against competitors. Combining System1’s market-leading emotional response data with continuous ad tracking refreshed daily, Test Your Ad Competitive Edge allows teams to benchmark, learn, and optimize creative faster than ever before. Spend data also helps guide smarter media investment.

With Test Your Ad Competitive Edge, marketers can:

• Rank & Compare – With tracking and rankings across 11 sectors and 108 sub-categories, Test Your Ad Competitive Edge enables brands to see how their ads perform versus competitors and category norms.
• Predict Impact – Access System1’s proprietary Star, Spike and Fluency metrics, derived from real audiences that forecast brand growth and short-term sales.
• Shape Creative Strategy – With System1’s FaceTrace®, identify which emotional territories and creative approaches truly work.
• Discover Trends – AI search, timely notifications, and curated collections allow you to stay ahead of the curve.
• Track & Report – View detailed reports, compare and share insights in minutes.
• Inform and Improve Future Creative – System1’s consultancy service offers additional strategic insight as a premium, option add-on to help brands optimize existing and future creative.

“Creative quality is a powerful multiplier of profit potential, but to truly predict how effective your advertising will be, you need to understand how it benchmarks against your category and competition,” said Jon Evans, Chief Customer Officer at System1. “Test Your Ad Competitive Edge transforms the way brands evaluate and learn from their own creative, their competitors’ work, and the world’s most effective advertising. The database enables brands to discover their creative share of voice and make bolder, smarter, and more emotionally resonant work.”

For more information, visit system1group.com/test-your-ad-competitive-edge.

About System1:

System1 is The Creative Effectiveness Platform that harnesses the power of emotion to drive growth for the world's leading brands.

Our Test Your Ad (TYA) and Test Your Innovation (TYI) solutions quickly predict the short- and long-term commercial potential of ads and ideas, giving marketers confidence that their creative concepts will resonate with consumers and drive profitable commercial growth. Complementing TYA and TYI is Test Your Brand (TYB), which measures the impact of ads and ideas on brand health.

With a database of over 100,000 ads, System1 allows brands to compare their ads against competitors, and System1’s expert guidance helps brands improve the effectiveness of ads and ideas.

System1 was founded in 2000 by Founder John Kearon and has operations in Europe, North America, Brazil, Singapore, and Australia. For more information, visit system1group.com or follow us @System1 on LinkedIn.

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