Immersive platform provides photographers of all skill levels with engaging videos, tutorials and more to elevate their craft and expand their business, with new content drops weekly

Professional Photographers of America (PPA), the world’s largest nonprofit photography association for professional photographers, today announces the launch of PhotoVision, a new streaming platform boasting 2,500+ videos and 1,700+ articles, with new content drops weekly, designed to educate photographers at every stage of their professional and personal journey.

PPA has been serving professional photographers since its formation in 1868, empowering and safeguarding pro photographers through insurance, certification, education and copyright protection offered through PPA membership. In 2024, PPA recognized the demand and need to elevate its offerings to members and engage new generations of part-time photographers, videographers, lifelong learners, content creators and photography enthusiasts through a platform like PhotoVision.

Investing more than 18 months of time and resources, PPA created what is now the world’s largest immersive streaming hub for expert-level instruction, tutorials, business insights and inspiring photography content. PhotoVision features smart, personalized learning with curated channels and intelligent searches that guide every user to the content that matters most to them. It will continuously nourish the educational, experiential and entertaining vision of every photographer’s journey.

“PhotoVision changes everything,” says Mark Campbell, President, PPA. “For the first time, the photographic industry has a place to come together. It feels familiar the moment you arrive. It's inspirational. It's mesmerizing. It's a lot of fun!"

PhotoVision access is complimentary for all current PPA members. Non-members can activate a PhotoVision subscription for an annual fee of $49.99 or a monthly fee of $4.99 to access content that includes:

• Curated learning paths: Handpicked series so members can “build your business your own way”—from startup pricing to advanced lighting and sales.
• Multiple formats, one destination: Shorts for quick wins, step-by-step long-form classes and documentary stories that reveal the “why” behind the work.
• Trusted business education: Clear guidance on pricing, licensing, sales and sustainable studio operations—backed by PPA’s standards.
• Real-world access: Live demos, on-set/behind-the-scenes segments and working-pro walkthroughs that translate directly to client work.
• Weekly content updates: Browse thousands of resources and get fresh content delivered every week from photography experts

Offering content for photographers of every skill level to learn, grow and pursue their passion, PhotoVision pairs practical ‘how-to’ education with the kind of inspiration that sustains a career.

"I'm so excited that professional photographers have a place they can come every single day to find inspiration, education and connection,” says Angela Kurkian, Deputy CEO. “Through PhotoVision, we're able to share more information and stories than ever before, celebrating our diverse community, and the extraordinary ways that photography shapes how we see the world."

For more information about PhotoVision, visit PPA.com/PhotoVision.

About PhotoVision

PhotoVision is the world’s largest curated, immersive hub for streaming information on the craft, business, marketing and mindset of photography. Owned and operated by Atlanta-based Professional Photographers of America (PPA), which has been serving photographers since 1868, PhotoVision is inclusive to PPA members and available to second-career photographers, enthusiasts, content creators and lifelong learners through a subscription that provides 24/7 access to new content daily. PhotoVision exists as a trusted source to support photographers, both professional and amateur, as part of a shared community raising the professional bar. For more information, visit us at www.ppa.com.

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"Through PhotoVision, we're able to share more information and stories than ever before, celebrating our diverse community, and the extraordinary ways that photography shapes how we see the world."