The Shop Your Way 5321 Visa Credit Card® offers 5% on all eligible gas, EV charging and everyday transportation, 3% back on dining, groceries, and travel, 2% back across the Shop Your Way® merchant network and 1% cash back on everything else where Visa® is accepted (5-3-2-1)

Pre-Launch Waitlist Starts Now, Applications Open Mid-November

Fidem, Transformco and Shop Your Way’s® partnership brings new efficiencies and savings to Co-branded card sponsors

Fidem Financial (“Fidem”), a credit card asset management, loyalty and servicing platform built for modern co-brands, today announced that it has partnered with Transformco, a diversified consumer services and brand company, and Shop Your Way® (“SYW”), a leading loyalty and rewards network serving millions of members, to launch the reimagined Shop Your Way® 5321 Visa® Credit Card.

SYW is a leading loyalty and rewards network that delivers value to millions of members and measurable growth for its partners. It directly engages more than 4 million active members, who have collectively redeemed over $3.3 billion in rewards since SYW’s launch in 2009. SYW reward points are redeemable instantly and provide exceptional everyday value across an expanding partner network designed to match the spending patterns and needs of consumers.

A Rewards Structure Built for Real Life

The Shop Your Way® 5321 Visa® Credit Card offers differentiated rewards to cardholders including:

• 5% back in Shop Your Way® Points on eligible gas, EV charging and everyday transportation purchases.
  • Everyday transportation purchases are defined as purchases for public transit, taxis, rideshare, car washes, parking and tolls.
• 3% back in points dining, groceries, and travel
• 2% back in points across the expanding Shop Your Way® merchant network
• 1% back in points on all other purchases, everywhere Visa® is accepted

In addition to the built-in (5-3-2-1) card rewards, all cardholders will have full access to the suite of rewards and partnership opportunities offered by SYW which represent even more opportunities to earn and redeem SYW points. For additional information about the rewards program go to shopyourway.com.

The Shop Your Way® 5321 Visa® Credit Card will be open for applications in mid-November. Sign up to be alerted when the application window opens at shopyourway.com and through the Shop Your Way® mobile app. If approved, you will receive a digital card that will be immediately available for digital wallet purchases and compatible with leading digital payment methods.

"We believe today's consumers are tired of rewards programs that make them work harder for less value," said B.J. Naedele, President and Chief Commercial Officer at Transformco. "Our 5-3-2-1 rewards program offers one of the industry's most generous returns on real, everyday spending categories that don't change, with no caps to keep track of. When you combine 5% back on all transportation, the inclusion of Travel in our 3% category with seamless Shop Your Way® points redemption, we're delivering value exactly where our members were looking for more."

The Fidem Partnership Model

The Shop Your Way® 5321 Visa Credit Card® is the first partnership announced under Fidem’s new co-brand issuance model which integrates the Shop Your Way® rewards platform directly into partner programs. This structure enables faster launches, lower issuance costs, and greater value shared with consumers. By streamlining the path between capital and brand partners, Fidem ensures a larger share of rewards reaches cardholders rather than being absorbed by traditional intermediaries.

“Our new co-brand partnership model represents a truly novel structure in credit card issuance,” said Sanji Gunawardena, President and CEO of Fidem Financial. “By pairing Fidem’s innovative financial structure with Shop Your Way’s® loyalty ecosystem, we’re able to deliver greater value to consumers and more efficient economics to our branding partners.”

Additional co-brand partnerships are already in development, extending Fidem’s model and SYW’s rewards platform to new brand partners and consumers in the months ahead.

About Fidem Financial

Fidem Financial (“Fidem”) is a credit asset manager and servicing platform purpose-built to connect institutional capital, brand partners, and consumers across the modern credit ecosystem. The firm’s leadership team has more than 300 years of collective experience in credit card and consumer finance. Since inception, Fidem has acquired over $15 billion in credit card receivables and has consistently expanded its capabilities to support co-brand partnerships, near-prime lending, and primary servicing, creating a more efficient and inclusive credit marketplace. More information at fidem-financial.com.

About Transformco

Transformco is a privately held company with five core businesses: Sears Home Services, the nation's largest appliance repair provider and the home of Sears Protect Home Warranty; Transform Brands, home of Kenmore and a licensee of DieHard; the Shop Your Way® loyalty and credit card program; Transformco Properties, which is reimagining the physical retail footprint to better meet the needs of the current marketplace.

About Shop Your Way®

Founded in 2009, Shop Your Way® is a leading loyalty and rewards network that delivers value to millions of members and measurable growth for its partners. The platform connects consumers and brands through personalized rewards and engagement opportunities. Learn more at shopyourway.com.

* The 5321 Visa Credit Card is issued by First Bank & Trust, Brookings, SD pursuant to a license from Visa U.S.A, Inc. Visa is a registered trademark of Visa International Service Association.

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