Home sales are moving fast at Towns on First, a brand-new townhome-style community by City Ventures, California’s leading builder of solar-included, ecologically responsible homes. Today, City Ventures announced that the final phase of homes at Towns on First will be released this weekend on Saturday, November 1, reflecting the strong demand from buyers eager to be part of this highly walkable Downtown Upland neighborhood.

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Walk-everywhere lifestyle is in high demand as sales surge at popular City Ventures townhome-style community, Towns on First.

“Today’s buyers want more than a house—they’re seeking authentic connection and a real sense of community,” said Natasha Zabaneh, President of City Ventures. “Towns on First exceeds their expectations in every way. Homebuyers love having the best of both worlds: a quaint, suburban lifestyle paired with the urban energy that comes with living right in the heart of a walkable downtown center.”

Having opened earlier this year, Towns on First’s prime setting—just steps from locally owned gastropubs, eclectic eateries, and vintage shops—has made it a sought-after community. The nearby mountains offer plentiful outdoor recreation year-round—including hiking, fishing, and snow sports. Located only minutes from the freeway, the Metrolink and mass transit hubs, it’s easy for residents to commute to nearby employment centers, entertainment venues, and major retailers. According to Metrolink, average weekday ridership on the San Bernardino rail line—which includes the nearby Upland station—was up 10% on weekdays to nearly 7,000 and up 20% on weekends to nearly 88,000 year-over-year for the three-month period ending in June. It remains the most popular line on the entire Metrolink system.

Towns on First’s brand-new, three-story townhomes feature three bedrooms and up to three baths, ranging from approximately 1,367 to 1,564 square feet. No matter the plan, City Ventures’ long list of signature smart technologies—designed to help reduce energy, lower costs, promote health, and enhance comfort—are built included in every home. Buyers can expect perks like included (and owned!) solar panels, learning thermostats, energy-efficient appliances, and water-saving fixtures.

Interiors at Towns on First offer a blend of designer-inspired selections and functionality that today’s buyers are looking for. Modern, beautifully appointed kitchens showcase tasteful finishes like soft-closing cabinets, quartz or granite countertops, and stainless-steel appliances. Inviting great rooms and sun-filled decks are ideal for relaxing and entertaining, and flex spaces allow for additional options like a home office, gym space or play room. The attached garages, complete with built-in electrical connectivity and pre-wiring for electric vehicle charging, provide future-focused convenience.

Addressing the need for affordable housing, City Ventures worked with the City of Upland in the buyer selection and contracting process for a limited offering of Below Market Rate (BMR) townhomes. The designs included homes up to 1,199 square feet and featured two bedrooms and two-and-a-half baths. The program, which was restricted for moderate-income buyers, sold out earlier this year.

“We’re especially proud that Towns on First was one of the few SoCal neighborhoods that offered a small selection of Below Market Rate homes, which opened up possibilities for first-time buyers,” said Zabaneh. “While it’s no surprise that these particular homes sold out quickly, we’re grateful for the opportunity to bring affordable housing options to our community.”

The housing market in Upland remains competitive, with Redfin reporting a median sales price of about $835,000 in September—over 40% higher than the current starting price at Towns on First. Meanwhile, 29% of homes sold above the list price in September, and there were just 3.4 months of supply at the end of the month, which continues to favor sellers over buyers. Nationally, as more buyers continue to search for matches in the existing home market, the National Association of Realtors® showed the median home sales price rising 2.1% year-over-year for the 27th consecutive month in September as sales rose 1.5%. With homes offered by Towns on First priced substantially under the Upland median home price, buyers should take advantage of this final phase while their favorite plans are still available.

Currently, the homes at Towns on First are priced from the mid $500,000s. With the final phase of homes underway, City Ventures urges interested buyers to visit the community and tour the two fully furnished model homes before it’s too late.

Towns on First is located at 105 N. 1st Ave, Upland, CA 91786. Interested buyers can join the interest list on the website now at NewHomesUpland.com. Be sure to watch the community video while on the website! To contact the sales team directly, call or text (619) 742-3768 or email TownsOnFirst@CityVentures.com.

About City Ventures

City Ventures, California’s leading homebuilder, focuses on “Building It Forward” by repositioning underutilized real estate into residential housing in supply-constrained coastal urban infill areas and high-demand suburban locations. To date, the builder has constructed 5,000 townhomes, condominiums, lofts, mixed-use, live-work, and single-family detached homes throughout Southern and Northern California. City Ventures was named 2023 Builder of the Year by national magazine Builder & Developer and celebrated 15 years of homebuilding in 2024. Based in San Francisco and Irvine, City Ventures currently owns and controls over 8,000 lots in California. For more information, please visit www.cityventures.com. You can also follow City Ventures on social media on Facebook (@cityventures), Instagram (@city_ventures) and YouTube (@cityventures).

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"Homebuyers love having the best of both worlds at Towns on First: a quaint, suburban lifestyle paired with the urban energy that comes with living right in the heart of a walkable downtown center,” said Natasha Zabaneh, President of City Ventures.