This Earth Day (April 22) Enrich Foods Invites You To Be ‘Water-Smart’

Buy a 3-pack of Great River Milling Climate-Friendly Rice and save 360 gallons of water!

“Rethink Your Rice” Campaign Encourages Greater Water Awareness and Offers 25% Off On Long Grain White and Brown Rice from April 20-26.

Enrich Foods, a Columbia Grain International company, believes good food starts from the ground up. Rice is the primary staple food for more than half the world's population (USDA). However, traditional rice growing methods involve fully flooded rice paddies and produces high levels of methane. By 2030, conventional rice farming practices are estimated to account for 23% of agriculture’s contribution to global warming ⁽¹⁾. One earth-friendly solution – farmers are changing the way they grow rice to save water and reduce greenhouse gas emissions.

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Great River Milling Long Grain White Rice is "Climate Friendly" (Photo: Business Wire)

Grown and produced in America’s heartland, Great River Milling climate-friendly rice represents a game-changing advance in sustainable farming. “This revolutionary growing process offers a double win – it produces rice that’s better for us and the planet,” shares registered dietician, Kaytee Hadley (MS, RDN, IFMCP).

“Re-think Your Rice” to Celebrate Earth Day

Now families at home can do their part by supporting US rice farmers who are using climate-friendly growing practices. One purchase of a 3-pack of Great River Milling Climate-Friendly Rice saves 360 gallons of water! From April 20-26, Great River Milling Long Grain White and Brown Rice will be 25 percent off on Amazon: Shop Here.

“Climate-friendly rice is a sustainable option that offers significant environmental advantages over both conventional and organic rice,” states Bill Germano, COO of Enrich Foods. “We can all do our part to rethink the way we eat to nourish ourselves and the planet.”

The Climate-Friendly Certified by AgriCapture™ growing process

• Reduces Greenhouse gas emissions by 60-95 percent.
• Reduces water use by up to 33 percent.
• Improves soil health and promotes carbon sequestration.

About Enrich Foods™, LLC.

Enrich Foods is the consumer products arm of Columbia Grain International, a global leader in the origination, processing, logistics, and distribution of high-quality bulk grains and pulses. The Enrich Foods portfolio includes the Balanced Bushel line of premium dry beans and pulses and the Great River Milling brand specializing in organic flour, beans, pulses, and Certified Climate Friendly Rice™.

Enrich Food’s brands have a widespread Amazon presence and - select distribution through leading retailers and major e-commerce platforms. With a new, SQF-certified, 35,000 square foot plant located in West Central Wisconsin, the company specializes in high-capacity co-manufacturing capabilities, is a trusted private label partner, and can help retailers meet corporate sustainability goals.

For more information visit www.enrich-foods.com.

⁽¹⁾ Ivanovich, C.C., Sun, T., Gordon, D.R. et al. Future warming from global food consumption. Nat. Clim. Chang. 13, 297–302 (2023). https://doi.org/10.1038/s41558-023-01605-8

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